https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

Deciding What's News: A Study of CBS Evening News, NBC Nightly News, Newsweek, and Time

Qualitative Research Methods: A Health Focus

PART ONE: MASS COMMUNICATION AND SOCIETY Public Communication and Public Interest Contested Territory Media Performance Traditions of Enquiry The `Public Interest' in Communication PART TWO: MEDIA PERFORMANCE NORMS Performance Norms in Media Policy Discourse The Newspaper Press Performance Norms in Media Policy Discourse Broadcasting A Framework of Principle for Media Assessment PART THREE: RESEARCH MODELS AND METHODS Media Organizational Performance Models and Research Options PART FOUR: MEDIA FREEDOM Concepts and Models of Media Freedom Media Freedom From Structure to Performance Media Freedom The Organizational Environment PART FIVE: DIVERSITY Varieties and Processes of Diversity Taking the Measure of Diversity Media Reflection Media Access and Audience Choice PART SIX: OBJECTIVITY Concepts of Objectivity A Framework for Objectivity Research Measuring Objectivity News as Information Measuring Objectivity The Evaluative Dimension of News PART SEVEN: MASS MEDIA, ORDER AND SOCIAL CONTROL Media and the Maintenance of Public Order Policing the Symbolic Environment Solidarity and Social Identity PART EIGHT: MEDIA AND CULTURE Questions of Culture and Mass Communication Cultural Identity and Autonomy Whose Media Culture? PART NINE: IN CONCLUSION Changing Media, Changing Mores Implications for Assessment

Media performance : mass communication and the public interest / Denis Mcquail

List of Figures List of Tables Preface Introduction 1. A Movement or a Market? 2. Coffee, Commodities, Crisis 3. One Region, Two Markets 4. The Difference a Market Makes: Livelihoods and Labor 5. A Sustainable Cup? Fair Trade, Shade-Grown Coffee, and Organic Production 6. Eating and Staying on the Land: Food Security and Migration 7. Dancing with the Devil? 8. Mejor, Pero No Muy Bien Que Digamos": The Limits of Fair Trade 9. Strengthening Fair Trade Conclusion Acknowledgments Appendix: Research Methods Notes Bibliography Index

Brewing Justice: Fair Trade Coffee, Sustainability, and Survival (Updated Edition)

This chapter focuses on the role of communication between food producers and consumers in global food networks. It introduces a new model of communication that draws on the active participation of food growers as information and content providers, and consumers’ virtual interaction with the producers through the spaces of the internet. The discussion is informed by data collected through the experiment introduced in Chap. 5. In this chapter, attention shifts to a group of consumers based in the UK, their engagement with the Indian farmers’ stories, and the informational value they draw from these stories. The chapter demonstrates how a dynamic producer-consumer knowledge and information exchange can drive a change in consumers’ mind-sets and lead to more meaningful consumer role in sustainable development.

Producer-Consumer Communication Through Digital Media: Empowering the Consumer

This chapter introduces the practice of communication in business’ role in development. It presents a critical analysis of this role through theories and practices such as CSR and Bottom Billion Capitalism, followed by the role of businesses in food networks. These cases reflect a discourse of development as income generation and poverty alleviation, concealing the complexity of the economy and the multidimensional character of well-being. Drawing on the concept of weak communication introduced in Chap. 3, the second part of the chapter explores the non-monetary role that businesses play in development. This role is exemplified through original evidence of the social relations and communication practices that connect a group of farmers in South India and five SMEs in Europe and North America.

Communication and Business in the Global Market: Empowering Indian Farmers Through Trade Relations

This chapter engages with the role of communication in development through the public representations of Southern food growers. It focuses on the visual and textual imaginaries that make up fair trade’s communication strategy, and the ways it silences farmers’ voices and commodifies their livelihoods. Following a critical analysis of the social exclusion and subordination that these representations encourage, the chapter presents original experiential data from a collaborative experiment with a farming community in India. This involved the use of participatory video and storytelling techniques through which the farmers created their own videos and text-based stories to represent themselves. This experiment offers evidence of the significant ways in which the farmers’ inclusion in the construction of their own representations can contribute to their development and sustainability.

Communication and Development in Fair Trade Movements: Producers’ Empowerment Through Representation and Voice

Alcohol manufacturers and retailers have been placed under increased pressure by medical and health lobbies over the promotional activities they use to encourage consumers to purchase their products. In a report published by the British Medical Association, Hastings and Angus (2009) remind their readers that alcohol consumption in the UK has increased over time, especially among young people, giving the UK one of the worst records in Europe for alcohol abuse, and also that marketing communications have powerful effects upon triggering the onset of drinking, affecting how much is consumed. While it is conceded that other factors including price, availability, personal and social influences that embrace individuals’ personality characteristics as well as parental, sibling and peer-group attitudes have proved pivotal in driving consumption, the case for the role played by marketing activities is regarded as proven.

Advertising and Alcohol Consumption in Society

Much research on ‘media and alcohol’ has, as we have shown in the preceding chapters, focused on advertising and on the depiction of alcohol and drinking practices in popular entertainment media. By contrast, surprisingly little research has examined how important messages about alcohol and ‘acceptable’ drinking practices are communicated through day-to-day news coverage of a wide range of social, political, economic, legislative and health issues. The way that public and political ‘climates of opinion’ regarding alcohol-related risks, benefits and problems are shaped through news and debate in the public sphere of the mass media is clearly important to understanding how public and political support is garnered and the way paved, for example, for increasing regulation of the promotion, sale and availability of alcohol.

Maria Touri

Papers

Producer-Consumer Communication Through Digital Media: Empowering the Consumer

Communication and Business in the Global Market: Empowering Indian Farmers Through Trade Relations

Communication and Development in Fair Trade Movements: Producers’ Empowerment Through Representation and Voice

Advertising and Alcohol Consumption in Society

Impact of Alcohol Representation in the News