M
Marijke De Veirman
Researcher at Ghent University
Publications - 17
Citations - 2018
Marijke De Veirman is an academic researcher from Ghent University. The author has contributed to research in topics: Influencer marketing & Social media. The author has an hindex of 8, co-authored 17 publications receiving 1123 citations.
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
TL;DR: In this paper, the authors found that Instagram influencers with high numbers of followers are found more likeable, partly because they are considered more popular, while if the influencer follows very few accounts him-/herself, this can negatively impact popular influencers' likeability.
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
TL;DR: Zhang et al. as discussed by the authors found that Instagram influencers with high numbers of followers are considered more likeable, mostly because they were considered more popular, while very low numbers of followees might negatively impact popular influencers' likeability.
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The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
TL;DR: In this article, a review provides insight into the research on the strategic use of social media influencers and a search in the Scopus database yielded a total of 154 peer-reviewed academic publications focussing on social media influence.
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What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research.
TL;DR: Light is shed on why and how social media influencers have persuasive power over their young followers and how these young children can be empowered to critically cope with this fairly new form of persuasion.
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Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
TL;DR: In this article, the impact of sponsored social media posts should clearly disclose their material connection with brands, but the impact on the effect of such disclosures is limited. But, the authors do not consider the impact that sponsored posts may have on the quality of the posts.