M
Marloes Eenhuizen-van den Berge
Publications - 1
Citations - 20
Marloes Eenhuizen-van den Berge is an academic researcher. The author has contributed to research in topics: Product (category theory). The author has an hindex of 1, co-authored 1 publications receiving 20 citations.
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Designing Packages that Communicate Product Attributes and Brand Values: An Exploratory Method
Jan P.L. Schoormans,Marloes Eenhuizen-van den Berge,Gaston van de Laar,Lianne van den Berg-Weitzel +3 more
TL;DR: In this paper, a three-step method for the systematic design of a package's structural characteristics that visualizes product attributes and brand values was presented, and a new bottle for a specific brand was designed by adding their brand values to the design guidelines derived from steps 1 and 2.