MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Open Innovation: The New Imperative for Creating and Profiting from Technology

The Rise of the Creative Class

(1991). Soft Systems Methodology in Action. European Journal of Information Systems: Vol. 1, No. 3, pp. 215-216.

https://link.springer.com/content/pdf/10.1057%2Fejis.1991.37.pdf

Soft Systems Methodology in Action

Research in closed-loop supply chains (CLSCs) has grown rapidly over the last 10 years. The authors offer a critical review of influential CLSC research that takes a business economics perspective. Much of the research was inspired by practice-driven thoughtpieces, and this helped to keep research focused on relevant issues. However, CLSC research has several assumptions, such as perfect substitution between new and remanufactured products that risk becoming institutionalized. There is a strong need to carefully examine current industrial practice so that research remains focused on relevant problems. Deeper understanding of consumer perceptions of remanufactured products, product diffusion, and valuation of returned products are needed for the field to continue to add insights into developing sustainable economies.

Production and Operations Management

An Information-Based View at the 'Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions: a Renewed EU Strategy 2011-2014 for the Corporate Social Responsibility' (EU 2011).

Ludwig von Bertalanffy created general systems theory in an effort to counter the oversight and endangerment of humankind by disciplinary specialization. Bertalanffy desired for a holistic worldview and openness to replace overspecialization. Although widely cited and regarded, his concept prevailed only at a fictitious level, mostly as a tool inside specialization, which many scholars are neither able to overcome nor complement with interdisciplinary, creative co‐operation. Similarities (isomorphisms) are not enough. Here, a system of seven groups of systems thinking principles, which serve as a framework for restoring Bertalanffian systems thinking without his exaggerations is presented.

How to restore Bertalanffian systems thinking

Purpose – The corporate social responsibility (CSR) is an essential topic of both life and sociocybernetics. It requires businesspersons and other decision makers to be broad and hence to apply inter‐disciplinarity incorporating many, mutually partly different and therefore interdependent, viewpoints for requisite holism. To do so, they should use systems thinking. But the modern diversity of systems theories, including cybernetics, opens the issue: which systems theory and/or cybernetic should one use? Aims to discuss the dialectical systems theory (DST), its definition of holism and its definition of the seven principal groups of notions making systems thinking possible, when applied in a synergy. This may lead to a requisite holism, and hence to efficiency and effectiveness of the work on and of the CSR; it has often been done so in the 30 years of DST.Design/methodology/approach – Desk research and indirect field research were used. The concept of CSR is a rather soft topic. It demands a holistic trea...

Corporate social responsibility from the viewpoint of systems thinking

Purpose – Development or existence of human society depends on innovations and the end of one‐sidedness of behavior. The complexity of innovative processes has been widely studied, yet the success rate is still low. The purpose of this paper is to identify by the dialectical systems approach how some concepts, important for development of inventions into innovations can better support requisitely holistic innovative behavior.Design/methodology/approach – System theory, theory of innovations and social responsibility are used to understand diffusion of innovations as part of the innovative processes.Findings – Many established theories, methods, procedures and standards support innovation management, but its economic success remains poor. Invention‐innovation‐diffusion processes (IIDP) remain poorly managed, especially the non‐technological. The usual approach is too one‐sided. Invention and innovation phases received more attention than the requisitely holistic consideration of the diffusion phase. Social...

Diffusion of innovative behaviour with social responsibility

Systems thinking is the practice of holistic thinking, which can be informal or based on systems theory. Success has always depended on holistic rather than one-sided thinking. Empirical findings about the innovative society can exemplify this statement, though there seems to be no universal agreement as to what the basic attributes of systems thinking are, and we offer a summary of them. To test them, we investigated an industrial latecomer country and found that the understanding of both the innovative society and the systemic thinking are rare: one-sidedness prevails. What do we do to come closer to holistic thinking? Neither the General Systems Theory nor most other systems theories (except the Dialectical Systems Theory) provide a methodology supportive of holism; however, the case of the visionary companies proves that informal systems thinking can be very powerful. Hence, systems theories should work more on informal systems thinking.

Matjaz Mulej

Papers

An Information-Based View at the 'Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions: a Renewed EU Strategy 2011-2014 for the Corporate Social Responsibility' (EU 2011).

How to restore Bertalanffian systems thinking

Corporate social responsibility from the viewpoint of systems thinking

Diffusion of innovative behaviour with social responsibility

Informal systems thinking or systems theory