Melike Demirbag Kaplan

TL;DR: In this article, a new model for service supply chains is developed and applied to the healthcare industry, and the results of this study are relevant both to practitioners in the services industry and to researchers conducting further studies in the field.

TL;DR: In this paper, the authors present the adaptation of blogging as an innovative approach for building and improving necessary marketing skills, which requires the students to maintain blogs where, as part of the marketing management course, they can write about "anything marketing, such as recent campaigns, commercials, new products, or their own marketingrelated experiences to provide an experiential exercise in marketing and produce significant improvements in students' soft skills".

TL;DR: In this article, the authors focus on the brand personalities of places and examine the applicability of this concept for city brands by employing a factor analysis method based on data collected from 898 college students.

TL;DR: In this paper, the authors identified and mapped the motivators and barriers for the diffusion of electric mobility through three levels of decision-making: Formal Social Units, Collective Decision-making Units, and Individual Units.

TL;DR: In this paper, the authors identify the extent to which prior brand familiarity influences consumer responses to CSR communications through a controlled experiment, exploring whether the use of different communication functions for environmental domain of CSR (i.e., publicity and advertising) generates any different effect on these responses.