A deeper understanding of customers’ desire for and participation in green activities can lead to organizations designing more efficient and effective green programs. This research finds that the guests’ assessment of the importance of being environmentally friendly has the greatest effect on their intention to stay in a green hotel. Second, the research identifies the following customer barriers to participation: inconvenience, perceptions of cost cutting, and decreased luxury—all of which significantly affect consumers’ intention to stay at a green hotel or pay more for a room in such a hotel. Third, the results show that customers believe that hotels should have certain green practices, but did not consider it important to stay in a hotel that actually maintains the thirteen green practices tested here. Fourth, the results find that customers behave with greater environmental responsibility at home than they do in a hotel. Among the implications of these findings is the idea that hotel managers’ commun...

Eco-friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels

Packaging has a fundamental role in ensuring safe delivery of goods throughout supply chains to the end consumer in good condition. It also has great potential to contribute to sustainable development. This paper explores and provides insights on Swedish consumer perceptions and knowledge of environmental aspects of food packaging and elaborates on how these can contribute to or counteract environmentally sustainable development. A study based on a consumer survey carried out in Sweden is presented. A review of recent packaging research emphasizes the protective function of packaging as its most important contribution to the environmental dimension of sustainable development. Contrary to this, consumers almost exclusively refer to the packaging material when it comes to their perceptions of the environmental impact of packaging. Paper-based packaging is strongly understood by the surveyed consumers to be environmentally advantageous, whereas plastic and metal are not. This study further indicates that a majority of the Swedish consumers surveyed are aware of their shortcomings in judging the environmental status of food packaging, indicating a need for guidance; otherwise, consumer choices can unintendedly counteract environmentally sustainable intentions. (Less)

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Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development?

http://openaccess.uoc.edu/webapps/o2/bitstream/10609/44981/6/RodriguezArdura_Interactivity_Published.pdf

E-learning continuance

This paper aims to examine the effect of undergraduate students’ perceptions of green marketing practices on their attitudes toward the environment, their perceived environmental problem seriousness, and their environmental responsibility. Additionally, it examines whether their green products purchase willingness and behavior will eventually be affected. A sample of undergraduate students in Hong Kong is used. The measurement and structural models are examined with the partial least squares approach to structural equation modeling. The structural model is a good fit to the data. This research reflects a parsimonious picture about undergraduate students’ expectations of green marketing practices, environmental perception, and purchasing behavior, and provides insights for green marketers to formulate strategies to encourage well-educated students to consume green products.

Green purchase behavior of undergraduate students in Hong Kong

This study explores the dynamics of energy use patterns, climate change issues and the relationship between social-psychological factors, with residents' acceptance of and willingness to pay (WTP) for home energy management systems (HEMS) during the COVID-19 pandemic in New York The results of our survey suggest that there were no longer morning or evening usage peaks on weekdays, and a significant portion of respondents are experiencing higher or much higher electricity use than average Most residents' perception of climate change issues during COVID-19 remained unchanged Attitude, perceived behavioral control, and social norms are overall the strongest predictors of adoption intention and WTP for HEMS Regarding WTP for specific well-being features, attitude was the strongest positive predictor of telemedical and home security features, and social norms are the strongest positive predictor of elderly assistance and job search Technology anxiety, surprisingly, positively influences WTP for the well-being features Trust in utilities is not related to adoption intention, but is positively associated with WTP for the well-being features Although cybersecurity concerns are positively associated with HEMS adoption intention for energy and well-being features, this relationship is not significant in WTP Residents who had moderate perceived risk of getting COVID-19 are willing to pay more than the high- and low-risk groups This paper addresses the interactions among technology attributes, and users' social-psychological and demographics factors Additionally, this study provides insights for further research in examining technology adoption and energy dynamics during times of crises, such as the COVID-19

Coronavirus comes home? Energy use, home energy management, and the social-psychological factors of COVID-19

Purpose – Marketing managers routinely use purchase intentions data to make strategic decisions concerning both new and existing products and the marketing programs that support them. Yet, the indication from empirical investigations regarding the link between respondents' stated intentions and their actual behavior is not as clear. Predicting which consumer will purchase an environmentally friendly product, the research remains split, particularly when it comes to perceived “trade‐offs” between the environmental benefits, quality, and cost. In this regard, previous research has fallen short in examining consumers' actual purchase behavior versus self‐reported purchase intentions. This paper seeks to address these issues.Design/methodology/approach – This study measured consumer psychographics and expressed purchase intention to predict actual purchase behavior using an online survey and the Vickrey auction method.Findings – The results show that respondents expressing a high intention to purchase environ...

Melissa Bishop

Papers

Measuring psychographics to assess purchase intention and willingness to pay