M
Michele O'Dwyer
Researcher at University of Limerick
Publications - 40
Citations - 1851
Michele O'Dwyer is an academic researcher from University of Limerick. The author has contributed to research in topics: Entrepreneurship & New product development. The author has an hindex of 19, co-authored 38 publications receiving 1527 citations.
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Innovative marketing in SMEs
TL;DR: In this article, the authors investigate the concept of innovative marketing and how it manifests itself in the context of small-to medium-sized enterprises (SMEs) and identify the key elements of SMEs.
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The impact of brand authenticity on brand trust and SME growth: A CEO perspective
TL;DR: In this paper, the authors investigated the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective and found that brand consistency and congruency foster brand trust.
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Social entrepreneurship : an exploratory citation analysis
TL;DR: In this paper, a bibliometric citation analysis of 129 core papers and 5,228 cited references was performed to identify five topic clusters within the field of social entrepreneurship: 1) Definitions and conceptual approaches, 2) Impetus, 3) Personality, 4) Impact and performance, and 5) Future research agenda.
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Market Orientation, NPD Performance, and Organizational Performance in Small Firms
Ann Ledwith,Michele O'Dwyer +1 more
TL;DR: In this article, a model linking market orientation, new product performance, and organizational performance in small firms is presented, and the results show significant relationships among market orientation and new product success.
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Management development issues for owners/managers of micro‐enterprises
Michele O'Dwyer,Eamon Ryan +1 more
TL;DR: In this article, a new approach to the design and delivery of management development programs for micro-entrepreneurs is presented. But, the authors do not consider the impact of training and development interventions on the quality of the micro-enterprise experience.