Michelle Eng Winters

TL;DR: In this article, a system is proposed to identify a second account identifier of a user from the second user identifier based on the mapping data between the first user identifiers and the first account identifiers to facilitate targeted advertising using the profile of the user and/or to provide information about certain transactions of the users related to a previously presented advertisement.

TL;DR: In this paper, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on transaction data, an advertisement selector to identify an advertisement based on the profile of the user, and a portal coupled to the transaction handlers to provide the advertisement for presentation to the user in connection with information about the transaction.

TL;DR: In this paper, a computing apparatus is configured to generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels, identify the plurality customers to a transaction handler to request information, receive the information generated based on transaction data related to the plurality of transactions processed at the transaction handler.

TL;DR: In this article, the matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc.

TL;DR: In this article, a transaction handler is configured to determine whether a plurality of transactions satisfies a predefined purchase requirement, identify a set of transactions each satisfying the predefined requirement, and determine whether the set of transaction satisfies an aggregated purchase requirement for the benefit.