M
Muhamad Yusnorizam Ma’arif
Researcher at National University of Malaysia
Publications - 13
Citations - 88
Muhamad Yusnorizam Ma’arif is an academic researcher from National University of Malaysia. The author has contributed to research in topics: Customer value proposition & Value proposition. The author has an hindex of 3, co-authored 13 publications receiving 49 citations.
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What WeChat can Learn from WhatsApp? Customer Value Proposition Development for Mobile Social Networking (MSN) Apps: A Case Study Approach
TL;DR: In this article, a new consumer value proposition (CVP) proposal for WeChat is proposed for consideration in matching with the globally evaluated consumers' value criteria, by considering WeChat as the company under study and comparing it with WhatsApp as the leading competitor in the market.
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Customer Value Proposition for E-Commerce: A Case Study Approach
TL;DR: Customer perceived value of E-Commerce is identified followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada to propose a new value proposition for 11street.
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Customer Value Proposition for E-Commerce: A Case Study Approach
TL;DR: In this article, the authors applied academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market.
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Investigating the Electronic Customer Relationship Management Success Key Factors in the Telecommunication Companies: A Pilot Study
Elham Abdulwahab Anaam,Khairul Azmi Abu Bakar,Nurhizam Safie Mohd Satar,Muhamad Yusnorizam Ma’arif +3 more
TL;DR: In this article, the authors suggest a model of a relationship in that a quantitative research design selected to validate the proposed factors and to build relationships between them, and the results found that all the items were reliable and the Cronbach's Alpha coefficient above 0.7.
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Cnds-cybersecurity: Issues and challenges in asean countries
Nor Shazwina Mohamed Mizan,Muhamad Yusnorizam Ma’arif,Nurhizam Safie Mohd Satar,Siti Mariam Shahar +3 more
TL;DR: In this article, the authors provide an overview of the predominant cybersecurity issues in ASEAN countries, current measures adopted by Asean countries in tackling cyber security issues, and identify challenges that are being faced by ASAAN countries.