This study explores the potential of a consumer technology adoption model in examining structural relationships among mobile commerce characteristics, perceived value, and intention to adopt mobile shopping for fashion products. Through an online survey method, the 511 valid questionnaires obtained from Korean users of a mobile Internet service identified perceived m-commerce characteristics consisting of four factors: usefulness, enjoyment, ease of use, and instant connectivity. The first three factors were positively related to perceived value, whereas instant connectivity was negatively related. Moreover, estimated structural equation modeling described the important function of perceived value as mediating the effect of m-commerce characteristics on the consumers' intention to adopt mobile fashion shopping. Managerial implications for practitioners and researchers are discussed in the context of m-commerce. © 2009 Wiley Periodicals, Inc.

Modeling consumer adoption of mobile shopping for fashion products in Korea

https://isiarticles.com/bundles/Article/pre/pdf/26634.pdf

How does CRM technology transform into organizational performance? A mediating role of marketing capability☆

What roles do CEOs play in firm performance? To address this question, the management field has accumulated a substantial amount of research over the past three decades built on upper echelons theory (UET), which posits that CEO characteristics manifest in firm strategic actions and, in this way, future firm performance. Hence, there is a need to systematically amass and take stock of prior empirical findings for UET testing and development. We use meta-analytic techniques to synthesize prior UET research on the relationships among commonly studied CEO characteristics, firm strategic actions, and future firm performance. Based on 308 studies, metaanalytic results generally support UET’s predictions with a few exceptions: CEO characteristics (i.e., tenure, formal education, prior career experience, and positive self-concept) are significantly associated with firm strategic actions, which in turn are significantly related to future firm performance. Moreover, CEO characteristics (i.e., age, tenure, formal education, and prior career experience) are positively related to future firm performance. In addition, finegrained analyses have revealed interesting and important relationships between specific measures of CEO characteristics (e.g., CEO prior task experience) and firm outcomes (e.g., firm strategic actions that match with CEO prior task experience). Implications for theory, future research, and practice are discussed.

Do CEOs Matter to Firm Strategic Actions and Firm Performance? A Meta-Analytic Investigation Based on Upper Echelons Theory

https://isiarticles.com/bundles/Article/pre/pdf/1023.pdf

Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

The recent rapid increase in the amount of medical information has pushed hospitals to confront an essential issue which is how to utilize healthcare information technology to improve healthcare services quality. Customer relationship management system (CRMS) is an innovative technology which facilitates the process to acquire, develop, and maintain customer relationships more efficiently and effectively. From the business perspective, patients represent the major customers of the hospital who receive and feel the healthcare services directly and realistically. Although the critical factors for the adoption of information systems have been identified in previous studies, few have specifically explored CRMS adoption in hospitals despite the fact that it has dramatic impacts on the quality of healthcare services and customer satisfaction. To fill this gap, this study proposes an integrated model that incorporates both organizational and system related factors as primary determiners of CRMS adoption in hospitals. A series of surveys were conducted with three levels of health institutions in Taiwan: medical centers, regional hospitals, and community hospitals. The results indicated that hospital size, IS capabilities of staff, innovation of senior executives, knowledge management capabilities, and relative advantage have significant influence on the CRMS adoption. The research results also reveal constructive suggestions to researchers, hospitals, CRMS vendors, and the government to increase the likelihood of adopting CRMS.

Critical factors of hospital adoption on CRM system: Organizational and information system perspectives

Organizational characteristics and the CRM adoption process

Recently launched in a limited number of countries, digital multimedia broadcasting (DMB) is a brand new mobile service that uses the most advanced IT technology. Analyzing data collected from Korea, Japan, and Germany, this study investigates the relationship between attitudes, and their antecedents, toward using a DMB service and the intention of using it. Results of the study indicate that permanent access, entertainment, and social interaction have a positive influence on attitudes toward using DMB, and that those attitudes positively influence consumers' intention to do so, as do self-efficacy and consumer perceptions of DMB as an innovation. Some differences in consumer behavior toward DMB service were also found among the three countries. From these findings, practical implications are drawn. © 2008 Wiley Periodicals, Inc.

A Model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany

Summary This research deals with the basic ideas and implementation used for developing competitive advantage in the market they serve. The market to which a company belongs is continuously evolving, not static. Therefore, the company is required to adopt a suitable strategy in the market it serves. Marketing strategy establishment requires continual adjustment in the strategy content and redirection in organizational actions to address emerging market problems and opportunities. Much of the strategic implementation is characterized by firefights aimed at solving emerging, unforeseen problems. The concept of strategy was originally introduced to provide companies with a rational means of coping with environmental changes. An old Oriental proverb said that “knowing myself and then understanding others is the best way to success”. In line with the proverb, the starting point of marketing strategy establishment for the competitive advantage is to understand the activities of a company wholly. After analyzing...

Myung-Soo Kim

Papers

Organizational characteristics and the CRM adoption process

A Model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany

A Study on The Marketing Strategy Establishment for The Competitive Advantage