MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

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Multivariate Data Analysis With Readings

What Is Marketing Strategy

Instructor's Manual and Test Bank

Architecture and Anthropology

Objective – The purpose of this study is to determine the effect of advertising of FMCG products on the decision to purchase those products, and brand loyalty, in East Java. Methodology/Technique –This study examines the effect of television advertising on the decision to purchase and brand loyalty with respect to FMCG products. The study uses purposive sampling to gather information in the district of East Java, with a sample of 140 respondents. The study also uses SEM (Structural Equation Modelling) to measure the results. Findings – The SEM analysis shows that product advertising has a significant effect on the decision to purchase and brand loyalty on FMCG products in East Java, which tends to increase at a rate of 5% alpha. Novelty – This study examines the purchasing power of people in the district of East Java.

The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java

Salah satu kebutuhan primer manusia adalah sandang atau pakaian. Melimpahnya produk fashion terutama pakaian di pasaran mempengaruhi perilaku seseorang, terhadap pemakaian dan pembelian produk bukan lagi untuk memenuhi kebutuhan melainkan keinginan. Banyaknya perusahaan ritel dalam dunia fashion sejenis menyebabkan timbulnya persaingan yang ketat. Penelitian ini bertujuan untuk mengetahui pengaruh Diskon dan Promosi terhadap Keputusan Pembelian pakaian merek Simplicity di store Plaza Surabaya. Populasi dalam penelitian ini adalah Pelanggan Simplicity di Plaza Surabaya. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling dan jumlah sampel sebanyak 70 responden. Teknik pengumpulan data melalui penyebaran kuesioner secara langsung. Teknik analisis data menggunakan  Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel Diskon tidak memberikan kontribusi terhadap Keputusan Pembelian, sedangkan variabel Promosi memberikan kontribusi terhadap Keputusan Pembelian di store Simplicity Plaza Surabaya.

/pdf/discounts-and-promotions-on-purchase-decision-3rnmb01ubn.pdf

Discounts and Promotions On Purchase Decision

During stable times, firms will generally aim to create reliable B2B relationships that provide increased efficiency and profitability. However, tumultuous times, such as the time during a major pandemic, cause many significant disruptions in both internal and external environmental domains. Thus, we argue that it is critical during this time to reevaluate the company's business relationships as a whole. While long-term partnerships are great for handling incremental changes during stable times, disruptive environmental changes may require managers to consider disruptive changes to their businesses. A pandemic may also present opportunities for establishing new relationships as there may be other partners/suppliers who are better equipped to help the company address urgent short-term needs and to capitalize on significant long-term opportunities. In this paper, we design a new relationship audit template to help B2B firms weather the immediate crisis at hand and position themselves more strategically for the future. We explore this idea about the coronavirus outbreak, introduce the idea of a B2B crisis relationship audit, and offer potential steps forward for firms.

/pdf/marketing-mix-and-community-product-purchase-behavior-during-w4ohggny.pdf

Marketing Mix and Community Product Purchase Behavior During Covid-19 Pandemic in Surabaya

Penelitian ini bertujuan untuk mengetahui, membuktikan dan menganalisis pengaruh (1) Endorser terhadap keputusan pembelian, (2) Endorser terhadap loyalitas merek, (3) isi pesan terhadap keputusan pembelian, (4) isi pesan terhadap loyalitas merek, (5) struktur pesan terhadap keputusan pembelian, (6) struktur pesan terhadap loyalitas merek, (7) format pesan terhadap keputusan pembelian, (8) format pesan terhadap loyalitas merek, (9) sumber pesan terhadap keputusan pembelian, (10) sumber pesan terhadap loyalitas merek, dan (11) keputusan pembelian terhadap loyalitas merek. Teknik analisis menggunakan analisis structural equation modelling (SEM) dengan program AMOS 20. Rancangan penelitian ini adalah explanatory research dan confirmatory research. Teknik pengambilan sampel penelitian menggunakan purposive samplingdengan jumlah responden sebanyak 140 responden. Hasil penelitian menunjukkan bahwa : (1) Endorser berpengaruh signifikan terhadap keputusan pembelian, (2) Endorser berpengaruh signifikan loyalitas merek, (3) isi pesan berpengaruh signifikan terhadap keputusan pembelian, (4) isi pesan berpengaruh signifikan terhadap loyalitas merek, (3) struktur pesan berpengaruh tidak signifikan terhadap keputusan pembelian, (4) struktur pesan berpengaruh signifikan terhadap loyalitas merek, (5) format pesan berpengaruh signifikan terhadap keputusan pembelian, (6) format pesan berpengaruh signifikan terhadap loyalitas merek, (7) sumber pesan berpengaruh signifikan terhadap keputusan pembelian, (8) sumber pesan berpengaruh signifikan terhadap loyalitas merek, dan (9) keputusan pembelian berpengaruh signifikan terhadap loyalitas merek.
 
Kata Kunci: Endorser,isi pesan, struktur pesan, format pesan, sumber pesan, keputusan pembelian, loyalitas merek.

Pengaruh penggunaan iklan endorser produk sabun luxmediatelevisi terhadap keputusan pembelian dan loyalitas merek pada konsumen produk sabun lux di kabupatenjember

Accounting and Finance Review 3 (1) 33 – 37 (2018), http://gatrenterprise.com/GATRJournals/jmmr_vol3_2018_issue1.html

Nanik Hariyana

Papers

The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java

Discounts and Promotions On Purchase Decision

Marketing Mix and Community Product Purchase Behavior During Covid-19 Pandemic in Surabaya

Pengaruh penggunaan iklan endorser produk sabun luxmediatelevisi terhadap keputusan pembelian dan loyalitas merek pada konsumen produk sabun lux di kabupatenjember

The Effect of Advertising Strategies for Lux Soap on Consumer’s Decision to Purchase in East Java