N
Niraj Kumar
Researcher at Xavier Institute of Management, Bhubaneswar
Publications - 17
Citations - 254
Niraj Kumar is an academic researcher from Xavier Institute of Management, Bhubaneswar. The author has contributed to research in topics: Consumer behaviour & Value chain. The author has an hindex of 9, co-authored 17 publications receiving 204 citations.
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Do labels influence purchase decisions of food products? Study of young consumers of an emerging market
Niraj Kumar,Sanjeev Kapoor +1 more
TL;DR: In this article, the authors studied the usage and influence of food labels by the young consumers of an emerging market where food labeling regulation is a relatively recent phenomenon, and found that young Indian consumers attached considerable importance to the food labels and read it before making a final purchase decision.
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Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
TL;DR: In this article, the impact of corporate identity on performance in B2C small and medium enterprises (SMEs) in food processing, with varying degrees of customer orientation (CO), is explored.
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Corporate environmental responsibility – transitional and evolving
Sumita Sindhi,Niraj Kumar +1 more
TL;DR: In this article, a conceptual framework for corporate environmental responsibility is proposed to suggest how corporate environmentalism is evolving in a developing country context, which is based on a review of literature and the gaps in it.
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Study of consumers’ behavior for non-vegetarian products in emerging market of India
Niraj Kumar,Sanjeev Kapoor +1 more
TL;DR: In this article, the consumption behavior of non-vegetarian food consumption behavior and factors affecting the same of the consumers of middle-sized market, where organized retailing is still at infancy.
Posted ContentDOI
Value Chain Analysis of Coconut in Orissa
Niraj Kumar,Sanjeev Kapoor +1 more
TL;DR: In this paper, the authors have examined the market chains for coconut to find the flow of product from farmers through different intermediaries to the consumers, and prices and market margins have been computed at the different stages of the chain in order to reflect the value addition through various participants of chain.