The transmission system transmits an encrypted identifier ultrasonically in an open-air environment using an ultrasonic transmitter. The ultrasonic identifier is associated with a location, which may be a store or a department within a store, and may be received by a microphone on a mobile phone. The identifier may be used to infer presence of the mobile phone user at the location associated with the identifier. The transmitter may include an ultrasonic transducer. The system may further provide a reward, responsive to inferring presence at the location.

Method and system for presence detection

Systems and methods for managing and providing content and services on a network system. Aspects of the invention include location-based determination of network content and services that may be provided to client computers. Other aspects of the invention include authorization and authentication components that determine access rights of client computers. Additional aspects include systems and methods for redirecting client computers to different network content. The disclosed systems and methods may be used in numerous network system applications.

Systems and methods for providing content and services on a network system

A data decoding system can comprise one or more computers communicatively coupled to a network. The computers can execute at least one decoding process. The decoding process can be configured, responsive to receiving a decoding request comprising an image of decodable indicia, to locate the decodable indicia within the image, and to decode the decodable indicia into a decoded message. The decoding process can be further configured, responsive to completing a decoding operation, to transmit to the client the decoded message and/or the decoding operation completion code.

Cloud-based system for reading of decodable indicia

In some embodiments, techniques for rewarding presence include detecting a presence of a mobile phone within an enclosed space, transmitting information relating to the presence of the mobile phone within the enclosed space to a server computer, wherein the server computer processes an award for the presence of the mobile phone within the enclosed space, wherein the award is associated with a user account associated with the mobile phone; and receiving from the server computer information relating to the award.

Method and system for location-triggered rewards

A profile provider: (i) associates a primary online device (OD1) with a set-top box (STB); (ii) a location of OD1 at some point in time is estimated to be “near” the STB, thereby establishing a STB proxy location; (iii) one or more secondary online devices (OD2s) are observed to be located “near” the STB proxy location and are associated with the STB; and (iv) a television advertisement is selected to be directed to the STB, which selection is based at least in part on profile information linked to one of the associated OD2s. The method can be particularly advantageous in situations wherein: the STB is not connected to any computer network; the STB is not ever connected to the same local area network as OD1 or OD2; or television service (used by the STB) and online access (used by OD1 and OD2s) are provided by different service providers.

Targeted television advertising based on profiles linked to multiple online devices

According to some embodiments of the present invention, a system, apparatus and method for targeted content delivery is presented. In some embodiments, the method comprises registering users logging-on to a computer network and gathering user-related information from users. Location-centric information for each user logged-on to the network is relayed to a server, and user-profile information for each user is retrieved from a database. User-profile and location-centric information for each user is processed to get targeting information for each user and the targeting information is sent to a content-provider wherein the content-provider uses the targeting information to select content to be displayed to each user. In some embodiments, user-profile and location-centric information may be gathered from wireless access points to which users log-on in order to access the Internet.

Apparatus, systems and methods for targeted content delivery

Embodiments of a system and method for managing multi-media advertising campaigns across multiple online and offline media sources are described. A durable network identifier is associated with a client device that is used to access an advertising network. The durable identifier comprises an alphanumeric tag associated with network traffic transmitted through routing devices of the network. The durable identifier indexes relevant user demographic and client device information for facilitating the delivery of directed media within the advertising network and is embedded within requests sent from the client computer to a target server computer over a network. A campaign management platform processes certain user metrics provided by the tag processing service and supplements this information with certain extrinsic data. Analysis processes determine behavioral or contextual targeting, as well as user response to ad messages.

Campaign Management Platform for Network-Based Online Advertising and Directed Media Transmission System

A system for determining directed media for a user is provided. The exemplary system comprises a media selection optimizer which is configured to determine a directed media component based on a user profile associated, via a device identifier, with a network access device. The media selection optimizer may also utilize access point information, historic information, and access point location-centric information in its determination of the directed media component. The directed media component may then be forward to a media server which provides the corresponding directed media to the user. The directed media may comprise advertisement, coupons, video, music, or any other media which is customizable to the user.

Directed media based on user preferences

According to some embodiments of the present invention, a system (100), apparatus and method of network operation and information processing, including data acquisition, data processing, data provision, and/or data interoperability features is presented In some exemplary embodiments, the method includes registering users logging-on to a computer network (170) and gathering user-related information from users (121) In one or more embodiments, user-profile and location-centric information for each user may be gathered and/or processed in connection with processing targeting and content information

Systems and Method of Network Operation and Information Processing, Including Data Acquisition, Processing and Provision, Including Data Acquisition, Processing and Provision and/or Interoperability Features

According to some embodiments of the present invention, a system, apparatus and method of network operation and information processing, including data acquisition, data processing, data provision, and/or data interoperability features is presented. In some exemplary embodiments, the method includes registering users logging-on to a computer network and gathering user-related information from users. In one or more embodiments, user-profile and location-centric information for each user may be gathered and/or processed in connection with processing targeting and content information.

Systems and Methods of Network Operation and Information Processing, Including Data Acquisition, Processing and Provision and/or Interoperability Features

Nitin Shah

Papers

Apparatus, systems and methods for targeted content delivery

Campaign Management Platform for Network-Based Online Advertising and Directed Media Transmission System

Directed media based on user preferences

Systems and Method of Network Operation and Information Processing, Including Data Acquisition, Processing and Provision, Including Data Acquisition, Processing and Provision and/or Interoperability Features

Systems and Methods of Network Operation and Information Processing, Including Data Acquisition, Processing and Provision and/or Interoperability Features