https://www.econstor.eu/bitstream/10419/194460/1/1-s2.0-S2212977412000075-main.pdf

Consumer behaviour for wine 2.0: A review since 2003 and future directions

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories. Using an a priori approach, it identifies the winescape construct in a framework of eight dimensions within the wine tourism environment in a study with 996 respondents in a well-known Canadian wine region. The most important dimension of the winescape is the region's natural beauty/setting (landscape). Other high impact characteristics are the service staff and friendly local people, overall ambience and the diversity of wine estates. The dynamic of first-time and repeat visitation plays a key role in visitors’ wine tourism behavior and their perception of the winescape. The decision to engage in wine tourism is generally impulsive, even spurious, and the motivations guiding the visitors’ behavior predominantly hedonic in nature.

Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework

Rural women in local agrofood production: between entrepreneurial initiatives and family strategies. A case study in Greece.

This paper explores the interconnections between the Sustainable Development Goals (SDGs) and tourism from a gender perspective. It is the first paper to take a critical analysis of how SDG 5 relates to tourism, and how tourism and gender equality interconnects with the other SDGs. First, we analyse the recent gender sensitive sustainable development agenda in order to set out the challenges – both past and present – that any sector involved in sustainable development faces. We then explore the links between the SDGs and tourism development from a gender perspective. In the third part of the paper, based on the field experiences of the authors, we use the examples of SDG 6 (“clean water and sanitation”) and SDG 8 (“sustainable economic growth and decent work”) to highlight the interconnections between gender equality and the other SDGs. Finally, we suggest some tools to help tourism businesses improve their performance with respect to gender equality thereby enhancing their capacity to contribute towards the achievement of the SDGs. We argue that, without tackling gender equality in a meaningful and substantive way, tourism’s potential to contribute to the SDGs will be reduced and sustainable tourism will remain an elusive “pot of gold”.

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No sustainability for tourism without gender equality

What's new in the research on agricultural entrepreneurship?

In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on the demand-side, exploring the consumers who travel to wine regions. Despite the fact that there is no single, stereotypical “wine tourist”, some distinctive characteristics regarding demographics, motivations or wine lifestyle can be drawn from literature. Several authors have recently addressed this issue and developed various wine tourist typologies, on the basis both of socio-economic and psychographic data. The objective of this paper is to provide a better understanding of the wine tourist, taking into account the different approaches for profiling and segmentation that have been used in recent studies.

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Market segmentation in wine tourism: A comparison of approaches

When wine tourism is approached as a form of consumer behavior, a part of re search focuses on the demand side, exploring the consumers who travel to wine regions Key researchers have commented that there is no stereotypical ‘wine tourist’; however, some distinctive features regarding profiling and segmentation can be drawn from literature The objective of this paper is to address these issues as well as to provide an insight into the winery visitor in Greece A quantitative approach was employed and 133 visitors to 13 wineries of the ‘Wine Roads of Northern Greece ’ were surveyed through the use of a structured questionnaire Accordingly, in order to identify their profile, descriptive analysis was carried out and specific demographic, socio-economic, and other behaviour characteristics were assessed Analysis suggests that the winery visitor in North ern Greece is predominately a young male, well educated, with a high income and comes from urban centres in close proximity to the wine region Furthermore, Two-step Cluster Analysis was performed on the basis of the wine tourists’ motivations for visiting the wine region Four exclusive groups were generated: (i) the ‘Wine lovers’; (ii) the ‘Neophytes’; (iii) the ‘Occasional visi tors’ and (iv) the ‘Hangers-on’

/pdf/segmenting-the-greek-wine-tourism-market-using-a-4kfwpylhkt.pdf

Segmenting the Greek Wine Tourism Market using a Motivational Approach

The female gender in Greek agrotourism

Women’s cooperatives are the most original type of cooperatives in Greece in terms of planning, organization and management, aimed at increasing their family income and upgrading their social status. In most cases, national or European Union projects financed the cooperatives. The aim of this article is to examine the women’s cooperatives and identify the factors that exhorted farm-women to join them, the effects of such a decision on their lives, as well as the problems they faced during their operation. Forty out of seventy-one cooperatives were examined by means of a structured questionnaire in February 2000. The results indicate that the participation of farm-women in these cooperatives provided them a source of income and gave them independence, power of control and self-esteem. However, efforts must be made in order that their members consider them as enterprises that can operate, survive and develop in a competitive environment. Key words: Women’s cooperatives; women’s agrotourist cooperatives; farm-women; Greece.

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Women’s Cooperatives in Greece: An On-going Story of Battles, Successes and Problems

Differences between male and female entrepreneurs provide compelling reasons to study the latter separately. Especially in rural areas, research shows that women are a remarkable and unexplored source of the labor force. Nevertheless, few researchers have examined rural women and the issues pertaining to their entrepreneurship separately. The contribution of this study to the debate of women entrepreneurship is the closer examination of women in Greek rural areas. This research aims to examine factors that must be considered independently with recognition to the variances of rural areas with different geomorphologic and economic profiles. The characteristics of women entrepreneurship in Greek rural areas and the women's motives for the undertaking of the entrepreneurial activity are used to identify a typology of women entrepreneurs in the Greek countryside.

Olga Iakovidou

Papers

Market segmentation in wine tourism: A comparison of approaches

Segmenting the Greek Wine Tourism Market using a Motivational Approach

The female gender in Greek agrotourism

Women’s Cooperatives in Greece: An On-going Story of Battles, Successes and Problems

Women entrepreneurs in the greek countryside: a typology according to motives and business characteristics