자연주의적 탐구조사(Naturalistic Inquiry)

This article presents an introduction to the Health Belief Model (HBM). The HBM states that the perception of a personal health behavior threat is influenced by at least three factors: general health values, interest and concern about health; specific beliefs about vulnerability to a particular health threat; and beliefs about the consequences of the health problem. Once an individual perceives a threat to his health and is simultaneously cued to action, if his perceived benefits outweighs his perceived costs, then the individual is most likely to undertake the recommended preventive health action. Key words: health promotion, health belief model, perceived susceptibility, perceived severity, perceived benefits, perceived barriers, cues to action, self-efficacy. Content available only in Romanian.

Health Belief Model

Definition: To what extent does the study allow us to draw conclusions about a causal effect between two or more constructs? Issues: Selection, maturation, history, mortality, testing, regression towrd the mean, selection by maturation, treatment by mortality, treatment by testing, measured treatment variables Increase: Eliminate the threats, above all do experimental manipulations, random assignment, and counterbalancing.

Reliability and validity

A meta-analysis of pairwise relationships involving attitude toward the ad was conducted. Analyses of correlations across studies are first analyzed and reported. Because significant variance across studies was found, moderator analyses were conducted to account for interstudy variance. The results suggest a number of methodological variables that moderate the strengths of relationships found in studies of ad attitudes. Analyses were also conducted to assess the robustness of the dual-mediation path model of the effects of ad attitudes. Results indicate support for the model as well as a more important role for the indirect influence of ad attitudes on brand attitudes (via brand cognitions) than that found in previous model tests.

https://www.jstor.org/stable/pdfplus/2489186.pdf

Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis

https://www.kirjastot.fi/sites/default/files/content/nihms36392.pdf

Playing for Real: Video Games and Stories for Health-Related Behavior Change

This article summarizes research published over the past decade and identifies areas where future research is needed to increase our knowledge of the media's role in fostering or reducing mental illness stigma. The following questions are addressed: (1) How is mental illness portrayed by the media? (2) How do media images of mental illness impact individuals' knowledge, beliefs, attitudes, and behaviors with regard to mental illness? (3) How can the media be used to reduce mental illness stigma? The review reveals a lack of recent research on the U.S. media and a need for precision in how mental illness and the media are defined for study. Research is needed that involves a broader range of media channels as well as more distinctions among different types of content within channels and a more detailed analysis of media images themselves. The largest gap to be addressed is the link between exposure to media images and mental illness stigma. Use of the media as a tool for change requires a better understanding of what messages are conveyed, how they are developed, and what role media content producers play in creating these messages.

/pdf/images-of-mental-illness-in-the-media-identifying-gaps-in-1dcsbr2opq.pdf

Images of Mental Illness in the Media: Identifying Gaps in the Research

The present study attempts to examine the effects of animated banner ads, as well as the moderating effects of involvement, on each stage of the hierarchy of effects model, and to explore the appli...

Assessing the Effects of Animation in Online Banner Advertising

Differences in emotional response, cognitive response, attitude toward the ad and attitude toward the brand were observed after subjects were exposed to advertising messages of different modalities (audiovisual vs. audio-only) and appeals (rational vs. emotional). Hypothesized causal models depicting the relationships among the dependent measures were tested using LISREL. Results sup ported the mediating roles of both emotional and cognitive responses in the acceptance of advertising messages.

Effects of Message Modality and Appeal on Advertising Acceptance

The Internet offers a unique means of health promotion through the use of interactive tools like chat rooms, E-mail, hyperlinks and the like. This paper reports a study examining links between learning and interactivity of health-related websites. We address three research questions. First, are tools of interactivity present in health-related websites? Second, how prevalent is the occurrence of these interactive tools for three relevant top level domains (TLD) (e.g. .com, .gov and .org)? Finally, are there differences in how representative websites of diverse TLDs employ these interactive tools along nine dimensions of interactivity? A content analysis of 30 websites revealed that while the majority of sites in our sample do use interactive tools, overall the occurrence is quite low. An examination of the use of tools of interactivity across three different TLDs revealed that .com sites used a greater number of tools, followed by .gov sites and, lastly, .org sites. We also found support for our third research question, that different TLDs employ these tools of interactivity differently. How these differences may impact learning are discussed.

Enhancing learning through use of interactive tools on health-related websites

Interactive media such as the Web have become a popular and important vehicle for communicating health information. However, little attention has been given to theorizing and empirically testing the effects of interactive media and the theoretical construct of interactivity. In this paper, we clearly identify and define the nature of interactivity examined. We then develop and test a theoretical model of website interactivity on information processing, involvement with communication, and attitude change in the context of stigma of mental illness. The results of an experiment revealed that interactivity of the website had positive main and moderating effects on dependent variables, while involvement with communication played a significant role in explaining the effects of interactivity. Implications for future research and for health communication campaigns for mental illness stigma are discussed.

Patricia A. Stout

Papers

Images of Mental Illness in the Media: Identifying Gaps in the Research

Assessing the Effects of Animation in Online Banner Advertising

Effects of Message Modality and Appeal on Advertising Acceptance

Enhancing learning through use of interactive tools on health-related websites

The Effects of Interactivity on Information Processing and Attitude Change: Implications for Mental Health Stigma