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Patrick M. Sheehan
Researcher at Princeton University
Publications - 12
Citations - 712
Patrick M. Sheehan is an academic researcher from Princeton University. The author has contributed to research in topics: User equipment & Asset (computer security). The author has an hindex of 10, co-authored 12 publications receiving 712 citations.
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Patent
Technique for optimizing the delivery of advertisements and otherprogramming segments by making bandwidth tradeoffs
TL;DR: In this paper, a technique for optimizing the delivery of a multiplicity of advertisements and other programming is providing by trading off full-motion video for other forms of high quality still images, text, graphics and audio.
Patent
Fuzzy logic based viewer identification for targeted asset delivery system
TL;DR: In this article, a machine learning tool is used to select an asset for a current user of a user equipment device, for example, selecting an ad for delivery to a current users of a digital set top box in a cable network.
Patent
Targeting content based on location
TL;DR: In this article, location-aware asset providers can specify location targeting criteria via a graphical user interface (4400) displaying mapping information (4406), which can then be compared to location information regarding user equipment devices so that assets are delivered to appropriate devices.
Patent
Asset targeting system for limited resource environments
TL;DR: In this article, the authors propose a targeted asset system for real-time return channel for communications from user equipment devices (e.g., STB) to the network, where household classifiers are generated based on third party data and/or network usage information associated with the household.
Patent
System and method for auctioning avails
TL;DR: In this paper, a system and method for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network is provided for use.