Ten US presidential elections ago in Chapel Hill, North Carolina, the agenda of issues that a small group of undecided voters regarded as the most important ones of the day was compared with the ne...

A Look at Agenda-setting: past, present and future

News sharing in social media: The effect of gratifications and prior experience

I. FUNDAMENTAL ISSUES 1. Persuasion in the Rhetorical Tradition - J. Michael Hogan 2. The Effects of Message Features: Content, Structure and Style - Lijiang Shen and Elizabeth Bigsby 3. Media Influence as Persuasion - Lance Holbert and John M. Tchernev 4. Outcomes of Persuasion: Behavioral, Cognitive, and Social - Nancy Rhodes and David R. Ewoldsen 5. On Being Persuaded: Some Basic Distinctions - Gerald R. Miller II. THEORIES, PERSPECTIVES, AND TRADITIONS 6. Discrepancy Models of Belief Change - Edward L. Fink and Deborah A. Cai 7. Functional Attitude Theory - Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews 8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change - Marco Yzer 9. The Elaboration Likelihood Model - Daniel J. O'Keefe 10. Affect and Persuasion - James Price Dillard and Kiwan Seo 11. Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard 12. Fear Appeals - Paul A. Mongeau 13. Narrative Persuasion - Rick Busselle and Helena Bilandzic 14. Inoculation Theory - Joshua Compton 15. Supportive and Persuasive Communication: Theoretical Intersections - Graham D. Bodie III. CONTEXTS, SETTINGS, AND APPLICATIONS 16. Political Persuasion - Richard M. Perloff 17. Persuasive Strategies in Health Campaigns - Charles K. Atkin and Charles T. Salmon 18. The Siren's Call: Mass Media and Drug Prevention - William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro 19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising - L.J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey 20. Persuasion in the Legal Setting - John C. Reinard 21. Persuading in the Small Group Context - Franklin J. Boster 22. When Presumed Influence Turns Real: An Indirect Route of Media Influence - Ye Sun 23. How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies - S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, and Akshaya Sreenivsan

The SAGE handbook of persuasion : developments in theory and practice

This paper reviews research on the third-person effect--the perception that communications exert a stronger effect on others than on oneself It is concluded that the third-person effect is a reliable and persistent phenomenon that emerges across variations in question order, format, and wording. The effect is also more situationally specific than originally believed, as illustrated by evidence of first-person effects in response to socially desirable messages. Self-enhancement biases, although not the only processes that underlie the effect, provide a parsimonious explanation of message-desirability recruits. Other delimiting conditions such as social distance are critically reviewed, evidence for behavioral effects is discussed, and methodological shortcomings are noted. Six directions for research are articulated.

The Third Person Effect: A Critical Review and Synthesis

In this study, we report the results of a meta-analysis concerning the third-person effect's perceptual hypothesis. The hypothesis predicts that people judge the media to exert greater persuasive influence on other people than on themselves. Thirty-two published and unpublished studies with 121 separate effect sizes were examined. The overall effect size between estimated media effects on self and on others was r = .50. Among the 8 moderators investigated (source, method, sampling, respondent, country, desirability, medium, and message), 3 (sampling, respondent, and message) yielded significant effect size variations. Third-person perception in nonrandom and college student samples was significantly larger than in random and noncollege student samples. From a theoretical perspective, these findings may have been due to student participants perceiving themselves to be smarter than other people. A more disturbing explanation would attribute these findings to researchers relying on student samples.

The Third-Person Effect: A Meta-Analysis of the Perceptual Hypothesis

A nationwide telephone survey about the O. J. Simpson trial affirmed the third-person effect perceptual-bias hypothesis that people perceive news media coverage to exert greater influence on other people than on themselves. The study did not indicate an association between third-person perception and support for restrictions on press coverage of the trial. The findings suggested that respondents' opinion about Simpson's guilt interacted with the third-person effect and that perceptual bias remains a fruitful, although complex, predictor of support for press restriction. It suggested that people perceive issues as legitimate or illegitimate topics of public discourse, and that issue legitimacy may be associated with willingness to support press restrictions.

Consequences of third‐person perception in support of press restrictions in the O. J. Simpson trial

This study tested the “third-person effect” during the O.J. Simpson double-murder trial. The perceptual component of the third-person effect predicts that people judge themselves to be less susceptible to media influence than other people. Findings from a nationwide telephone survey indicated that respondents' self-perceived knowledge about the legal issues involved in the Simpson trial was correlated with third-person perception of a perceived “neutral” media message. Self-perceived knowledge was not correlated with third-person perceptual bias of a perceived “biased” message. It was suggested that the biased message primed respondents' perceptions of Simpson's guilt or innocence. The relative contributions of various predictors of third-person perception were assessed using regression analysis.

Self-Perceived Knowledge of the O.J. Simpson Trial: Third-Person Perception and Perceptions of Guilt:

Contents: Preface. Part I: Overview. B. Garrison, Online Newspapers. M.B. Salwen, Online News Trends. P.D. Driscoll, Legal Issues and Online Journalism. Part II: Studies of Online News Audiences and Content. M.B. Salwen, B. Garrison, P.D. Driscoll, The Baseline Survey Projects: Exploring Questions. R.A. Abdulla, B. Garrison, M.B. Salwen, P.D. Driscoll, D. Casey, Online News Credibility. R.D. Driscoll, M.B. Salwen, B. Garrison, Public Fear of Terrorism and the News Media. M.B. Salwen, P.D. Driscoll, B. Garrison, Third-Person Perceptions of Fear During the War on Terrorism: Perceptions of Online News Users. C. Imfeld, G.W. Scott, Under Construction: Measures of Community Building at Newspaper Web Sites. C. Lin, M.B. Salwen, R.A. Abdulla, Uses and Gratifications of Online and Offline News: New Wine in an Old Bottle? C. Lin, M.B. Salwen, B. Garrison, P.D. Driscoll, Online News as a Functional Substitute for Offline News. W. Dibean, B. Garrison, Online Newspaper Market Size and the Use of World Wide Web Technologies. Part III: Online News Posters. R.A. Abdulla, What They Post: Arabic-Language Message Boards After the September 11 Attacks. D.J. Atkin, L. Jeffres, K. Neuendorf, R. Lange, P. Skalski, Why They Chat: Predicting Adoption and Use of Chat Rooms. Appendix: National Telephone Survey Questionnaires, 2001-2002.

Online news and the public

The number of adults using the Internet to find and read news online is on the 
rise. One national study by the Pew Research Center reported that weekly use 
of online news tripled from 11 million to 36 million people in the United States 
between 1996 and 1998, which the center called “astonishing” (Pew Research 
Center for People & the Press, 1998). Other studies have shown similar growth in 
use of the Internet, the World Wide Web, and other online information resources 
(see, e.g., Jupiter Media Metrix, 2001; Nielsen Media Research, 1999).

Paul D. Driscoll

Papers

Consequences of third‐person perception in support of press restrictions in the O. J. Simpson trial

Self-Perceived Knowledge of the O.J. Simpson Trial: Third-Person Perception and Perceptions of Guilt:

Online news and the public

Online news credibility

The baseline survey projects: Exploring questions