Basics of qualitative research: Grounded theory procedures and techniques

In 1974 an article appeared in Science magazine with the dry-sounding title “Judgment Under Uncertainty: Heuristics and Biases” by a pair of psychologists who were not well known outside their discipline of decision theory. In it Amos Tversky and Daniel Kahneman introduced the world to Prospect Theory, which mapped out how humans actually behave when faced with decisions about gains and losses, in contrast to how economists assumed that people behave. Prospect Theory turned Economics on its head by demonstrating through a series of ingenious experiments that people are much more concerned with losses than they are with gains, and that framing a choice from one perspective or the other will result in decisions that are exactly the opposite of each other, even if the outcomes are monetarily the same. Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of our brain’s wiring.

Thinking fast and slow.

NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …

Nudge: Improving Decisions about Health, Wealth, and Happiness

A wide variety of media can be used in learning, including distance learning, such as print, lectures, conference sections, tutors, pictures, video, sound, and computers. Any one instance of distance learning will make choices among these media, perhaps using several.

Multimedia in Learning

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Flow The Psychology Of Optimal Experience

Editorial: Modelling user experience - An agenda for research and practice

An important aspect of the empirical study of user experience is the process by which users form aesthetic and other judgements of interactive products. The current study extends previous research by presenting test users with a context (mode of use) in which to make their judgements, using sets of web pages from specific domains rather than unrelated pages, studying the congruence of perceptions of aesthetic value over time, including judgements after use of a web site, manipulating the aesthetic design of web pages and studying the relationship between usability and aesthetic value. The results from two experiments demonstrate that context increases the stability of judgements from perceptions after brief exposure to those after self-paced exposure and from perceptions after self-paced exposure to those of after site use. Experiment 1 shows that relatively attractive pages are preferred over relatively unattractive pages after brief exposure, but only if no context is provided. Experiment 2 shows that after brief exposure, classically aesthetic pages that are information oriented are rated as more attractive than expressively aesthetic pages. Perceptions are not correlated with measures of task performance or mental effort. We conclude that context is a pivotal factor influencing the stability of users' perceptions, which must be explicitly addressed in the study of users' product experience. Furthermore, the type of aesthetics that is relevant to users' perceptions appears to depend on the application domain. The principle 'what is beautiful is usable' is not confirmed.

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The role of context in perceptions of the aesthetics of web pages over time

User experience (UX), as a recently established research area, is still haunted by the challenges of defining the scope of UX in general and operationalising experiential qualities in particular. To explore the basic question whether UX constructs are measurable, we conducted semi-structured interviews with 10 UX researchers from academia and one UX practitioner from the industry where a set of questions in relation to UX measurement were explored (Study 1). The interviewees expressed scepticism as well as ambivalence towards UX measures and shared anecdotes related to such measures in different contexts. Interestingly, the results suggested that design-oriented UX professionals tended to be sceptical about UX measurement. To examine whether such an attitude prevailed in the HCI community, we conducted a survey – UX Measurement Attitudes Survey (UXMAS) – with essentially the same set of 13 questions used in the interviews (Study 2). Specifically, participants were asked to rate a set of five statements to assess their attitude towards UX measurement, to identify (non)measurable experiential qualities with justifications, and to discuss the topic from the theoretical, methodological and practical perspectives. The survey was implemented in a paper-based and an online format. Altogether, 367 responses were received; 170 of them were valid and analysed. The survey provided empirical evidence on this issue as a baseline for progress in UX measurement. Overall, the survey results indicated that the attitude towards UX measurement was more positive than that identified in the interviews, and there were nuanced views on details of UX measurement. Implications for enhancing the acceptance of UX measures and the interplay between UX evaluation and system development are drawn: UX modelling grounded in theories to link experiential qualities with outcomes; the development of UX measurement tools with good measurement properties, and education within the HCI community to disseminate validated models, and measurement tools as well as their successful applications. Mutual recognition of the value of objective measures and subjective accounts of user experience can enhance the maturity of this area.

https://research.tees.ac.uk/ws/files/6454338/Accepted_manuscript.pdf

Attitudes towards User Experience (UX) Measurement

Dialogue is arguably one of the most important components of any learning process. However, as student numbers increase and more emphasis is given to electronic delivery of courses, opportunities for effective dialogue may be missed. The technology to support e-learning dialogue is readily available, but design of the dialogue structures and understanding of learners’ online communication behaviour requires further research. This paper reports on a study of the use of asynchronous discussion forums to support online dialogue in undergraduate learning and teaching in two groups of students. Initial empirical evidence, obtained from online communication behaviour data and assessment results, is presented to support a positive association between students' participation in e-learning dialogues and learning outcomes. Other factors that could influence effective exploitation of e-learning dialogues such as tutor intervention, students' perceptions, dialogue quality and learning outcomes are discussed, along wi...

/pdf/using-e-learning-dialogues-in-higher-education-bybgrcb70w.pdf

Using e-learning dialogues in higher education

https://research.tees.ac.uk/ws/files/7029327/92860.pdf

Paul van Schaik

Papers

Editorial: Modelling user experience - An agenda for research and practice

The role of context in perceptions of the aesthetics of web pages over time

Attitudes towards User Experience (UX) Measurement

Using e-learning dialogues in higher education

Modelling user experience with web sites: Usability, hedonic value, beauty and goodness