Note on Translation Introduction by Michael Holquist Response to a Question from the Novy Mir Editorial Staff The Bildungsroman and Its Significance in the History of Realism (Toward a Historical Typology of the Novel) The Problem of Speech Genres The Problem of the Text in Linguistics, Philology, and the Human Sciences: An Experiment in Philosophical Analysis From Notes Made in 1970-71 Toward a Methodology for the Human Sciences Index

Speech Genres and Other Late Essays

Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses

Managing point of purchase advertising: effectiveness in terms of recall and recognition

The present study examines the rhetorical devices used by Brene Brown in a 99U conference Talk (2013) in order to engage and persuade the audience that vulnerability is the seed of creativity and therefore, should be embraced as a stepping-stone to success. The study mainly explores the role conceptual blending theory plays in the exploitation of multimodal rhetorical devices, which include an inspirational quote, analogies and metaphors (both verbal and visual) and how they form a ‘mega-blend’ and a complex network of conceptual integration. The study also applies the conceptual blending model and the discursive process of framing in the analysis as crucial for the meaning construal of these multimodal rhetorical blends. The blending-framing analysis showed that these diverse rhetorical devices often require a complex multi-frame analysis and a larger mental space network of mappings to derive the intended message and achieve the intended rhetorical effect on the audience. The analysis also showed that the blending-framing model provided a unified theoretical framework that could examine the discursive function and multimodal representations of diverse rhetorical devices in edutainment events.

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Rhetorical Devices as Multimodal Conceptual Blends in Brene Brown’s 99U Conference Talk (2013)

Effect of Transforming Offline Purchasing of Tamil Books into Online Mobile

Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books

What makes The Daily Show with Jon Stewart so successful as social and political satire? Rhetorical theorists and critics have identified several mechanisms for satisfying the show’s satiric and parodic aim, which include parodic polyglossia, contextual clash, and satirical specificity (Waisanen, 2009). We present a unified account of meaning construction that encompasses these three mechanisms within the framework of blended fictive interaction (Pascual, 2002, 2008a, b). Satire results from emergent effects of different conceptual configurations that have to be in place to integrate a pastiche of speech whose provenance originates in different and diverse contexts and genres. The integration of contradictory, conceptually disjointed pieces of discourse under the governing structure of the conversation frame accounts for the show’s most conspicuous satirical moments. These imagined interactions highlight facets of the real world for critical commentary. The thick description of an influential Daily Show segment deepens our understanding of contemporary political satire.

Paula Fonseca

Papers

Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books

“Hi, Mr. President!”: Fictive interaction blends as a unifying rhetorical strategy in satire