Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

/pdf/beyond-the-usefulness-and-ease-of-use-extending-the-tam-for-2r69uxvmta.pdf

Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

The use of mobile applications (apps) has been growing in the world of technology, a phenomenon related to the increasing number of smartphone users. Even though the mobile apps market is huge, few studies have been made on what makes individuals continue to use a mobile app or stop using it. This study aims to uncover the factors that underlie the continuance intention to use mobile apps, addressing two theoretical models: Expectation confirmation model (ECM) and the extended unified theory of acceptance and use of technology (UTAUT2). A total of 304 questionnaires were collected by survey to test the theoretical framework proposal, using structural equation modelling (SEM). Our findings indicate that the most important drivers of continuance intention of mobile apps are satisfaction, habit, performance expectancy, and effort expectancy.

/pdf/exploring-the-influential-factors-of-continuance-intention-2y06epcass.pdf

Pei-Chi Hsieh

Papers

The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch