P
Phuong-Mai Nguyen
Researcher at Utrecht University
Publications - 7
Citations - 498
Phuong-Mai Nguyen is an academic researcher from Utrecht University. The author has contributed to research in topics: Vietnamese & Structural equation modeling. The author has an hindex of 2, co-authored 2 publications receiving 438 citations.
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Culturally appropriate pedagogy: the case of group learning in a Confucian Heritage Culture context
TL;DR: In this article, a case study of using group learning strategies in a Confucian Heritage Cultural context is introduced, which closely examines both educational and cultural issues, revealing a complex web of cultural conflicts and mismatches that are likely to happen when a Western educational methodology is applied in another context without rigorous adaptation to improve compatibility with the host culture.
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Neocolonialism in education: Cooperative Learning in an Asian context
TL;DR: In this article, the influence of western educational approaches in non-western countries and societies is discussed, and a case study of the application of Cooperative Learning, an educational method deve...
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Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam
Manh Hung Le,Phuong-Mai Nguyen +1 more
TL;DR: In this article , the authors combined the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) to investigate factors affecting the organic food purchase intention in the Vietnamese context.
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Selecting Partners in Strategic Alliances: An Application of the SBM DEA Model in the Vietnamese Logistics Industry
TL;DR: In this article , the authors proposed using the SBM-I-C DEA model to examine and suggest partners for Vietnamese logistics firms to form strategic alliances and showed that integrating technology in managing strategic alliances will foster companies in the alliance to formulate a better strategy with up-to-date information on policies.
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Role of personality traits in shaping entrepreneurial intention: Comparative study of South Korea and Vietnam
TL;DR: In this article , the authors investigated the role of personality traits in nurturing entrepreneurial intention in South Korea and Vietnam and developed a research model to examine the integrated influence of both positive entrepreneurial characteristics and dark triad on entrepreneurial intention.