P
Pilar Fidel
Researcher at University of Valencia
Publications - 4
Citations - 206
Pilar Fidel is an academic researcher from University of Valencia. The author has contributed to research in topics: Customer retention & Customer advocacy. The author has an hindex of 3, co-authored 3 publications receiving 164 citations.
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Journal ArticleDOI
Collaborating to innovate: Effects on customer knowledge management and performance☆
TL;DR: In this paper, a model examining how customer collaboration and openness to innovation act as antecedents of customer knowledge management (CKM) and customer collaboration's effect on marketing results is presented.
Journal ArticleDOI
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
TL;DR: In this article, the role of customer collaboration and customer knowledge management (CKM) in innovation processes and marketing results was analyzed in 210 Spanish companies and it was shown that CKM and customer collaboration are antecedents of innovation capacity and marketing performance.
Journal ArticleDOI
EFFECTS OF CUSTOMER KNOWLEDGE MANAGEMENT AND CUSTOMER ORIENTATION ON INNOVATION CAPACITY AND MARKETING RESULTS IN SMEs: THE MEDIATING ROLE OF INNOVATION ORIENTATION
TL;DR: In this paper, a structural model was proposed and tested through an empirical investigation with variance-based structural equation modeling (PLS) using a sample made up of 210 Spanish SMEs.