P
Prakash Nedungadi
Researcher at University of Toronto
Publications - 2
Citations - 1488
Prakash Nedungadi is an academic researcher from University of Toronto. The author has contributed to research in topics: Recall & Brand awareness. The author has an hindex of 2, co-authored 2 publications receiving 1398 citations.
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Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
TL;DR: In this article, the authors focus on memory-based choice situations where changes in a brand's accessibility may affect the probability that it is retrieved and considered for choice, and two experiments are described that manipulate the determinants of brand accessibility and measure consequent effects on retrieval, consideration, choice and evaluation.
Journal ArticleDOI
Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
TL;DR: In this paper, a stylized view of individual consumer choice decision-making is presented for the study of many marketing decisions, and the authors discuss whether consideration sets really exist and, if so, the factors that affect their composition, structure, and role in decision making.