R
Ralf Wagner
Researcher at University of Kassel
Publications - 108
Citations - 1143
Ralf Wagner is an academic researcher from University of Kassel. The author has contributed to research in topics: Computer science & Marketing research. The author has an hindex of 15, co-authored 94 publications receiving 775 citations. Previous affiliations of Ralf Wagner include Bielefeld University.
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Putting sustainable supply chain management into base of the pyramid research
TL;DR: In this paper, the authors present a structured literature review of BoP papers published between 2000 and 2014 in peer-reviewed, English-speaking journals available on Web of Science and conduct a content analysis based on SSCM constructs from the framework presented by Beske and Seuring.
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Green supply chain management in food retailing: survey-based evidence in Croatia
TL;DR: In this paper, the authors investigated the relationship between green in-store activities and green supply chain management (GSCM) in the context of food retail and found a positive relation between these activities and GSCM in food retailing.
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Entrepreneurial ecosystems: a systematic review
TL;DR: A systematic review of contributions related to entrepreneurial ecosystems is provided in this paper, where the authors provide an extension of Isenberg's (2011) model of entrepreneurial ecosystems and integrate crowdsourcing theory in the systematic review.
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Contemporary marketing practices in Russia
TL;DR: In this article, the validity of the relationship paradigm in contrast with the marketing mix paradigm with respect to modern Russian markets is investigated and a comparison with marketing practices in other countries is provided.
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Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions
Farhad Aliyev,Ralf Wagner +1 more
TL;DR: This article examined differences in luxury value perceptions and their influence on luxury purchase intentions among collectivists and individualists, according to empirical evidence from 1,608 respondents to a survey of 1.6 million respondents.