Статья посвящена вопросам влияния власти на поведение человека. Авторы рассматривают данные различных источников, в которых увеличение власти связывается с напористостью, а ее уменьшение - с подавленностью. Конкретно, власть ассоциируется с: а) позитивным аффектом; б) вниманием к вознаграждению и к свойствам других, удовлетворяющим личные цели; в) автоматической переработкой информации и резкими суждениями; г) расторможенным социальным поведением. Уменьшение власти, напротив, ассоциируется с: а) негативным аффектом; б) вниманием к угрозам и наказаниям, к интересам других и к тем характеристикам я, которые отвечают целям других; в) контролируемой переработкой информации и совещательным типом рассуждений; г) подавленным социальным поведением. Обсуждаются также последствия этих паттернов поведения, связанных с властью, и потенциальные модераторы.

Power, approach, and inhibition. Власть, напористость и подавленность

The last decade has seen the emergence of the sharing economy as well as the rise of a diverse array of research on this topic both inside and outside the marketing discipline. However, the sharing...

Marketing in the Sharing Economy

A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

The impact of digital transformation on the retailing value chain

Lateral exchange markets (LEMs) are sites of technologically intermediated exchange between actors occupying equivalent network positions. To develop an enriched understanding of these markets, the authors develop a more broad-based and differentiated understanding of peer-to-peer, sharing, and access-based markets. They focus on two key axes: the extent of (1) consociality and (2) platform intermediation. Drawing on these attributes, the authors theoretically deduce four ideal types—Forums, Enablers, Matchmakers, and Hubs. Each type provides value in a different way: Forums connect actors, Enablers equip actors, Matchmakers pair actors, and Hubs centralize exchange. Twenty organizational cases reveal insights into the failure, adaptation, and success of LEMs. Lateral exchange markets shift responsibility for personal and exchange security to relevant personal actors, to institutions, or to the governing algorithms of technology platforms. Extending the general proposition that sociality increasin...

/pdf/lateral-exchange-markets-how-social-platforms-operate-in-a-2bhurnl01k.pdf

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Freedom from ownership: An exploration of access-based consumption

Colleges and universities are truly a melting pot of human identities, and today’s college student is the most ethnically diverse generation in U.S. history (Arthur, 2016). Accordingly, diversity and inclusion are fundamental building blocks in the education of our future business leaders. Companies, large and small, now talk about their dedication to diversity, and diversity issues abound when it comes to hiring and training. A focus on diversity is critically important to marketers as we communicate with our customers and various other stakeholders. Over 20 years ago, in response to the expectation of an ever increasingly diverse student population, Foxman and Easterling (1996) called for marketing professors to incorporate cultural diversity into the classroom via course content, pedagogical approaches, and course materials. Yet scholarship in this area has been limited. The overall objective of this special issue of the Journal of Marketing Education is to bring together scholarship that addresses how diversity is embraced, taught, and exemplified in our classrooms and among our students, faculty, and administrators. In general, diversity may include a number of differences that distinguish individuals and groups from other individuals and groups. The National Center for Mental Health in Schools (2015, p. 3) asserts that, “the topic of human diversity is fundamental to processes, content, and outcomes of schooling,” making the examination of diversity critical to educators. Diversity may be viewed within the context of cognitive diversity or the blending of different backgrounds, experiences, and perspectives. Stryker and Burke (2000) refer to society as a mosaic in which interactions and relationships are differentiated in an organized manner that is embedded in the groups, organizations, communities, and institutions. This organized differentiation is due to the intersection of a variety of variables, such as race, ethnicity, gender, sexual orientation, age, socioeconomic status, mental health, physical ability and/or attributes, thought and perspectives, religious and/or ethical values, national origin, political beliefs, education, work experience, or family situation. Thus, an individual’s identity is a multifaceted construct, the combinations of which result in multiple selves at various points of interaction (James, 1890). These multiple combinations of identity are generally reflected in the terms diversity and inclusion, with the goal of respecting the diversity inherent in a person’s identity by understanding differences, practicing mutual respect, and building alliances (i.e., inclusion), so that the inherent worth and dignity of every identity are recognized. Much of the focus around diversity and inclusion has centered on race and ethnicity. There are an increasing number of ethnic minority students enrolled in American colleges and universities (Ukpokodu, 2010). Blackwell, Miniard, and Engel (2006) note, “Ethnicity is an important element in determining culture and predicting consumer preferences and behaviors. It is a process of group identification in which people use ethnic labels to define themselves and others” (p. 447). Although an important element, Carter (2015) contends that ethnicity is one of the most difficult consumer identity traits for marketing students to discuss since students are worried about violating codes of political correctness, and he suggests the use of virtual-world content (e.g., avatars) to capture ethnic identity in the market curriculum. While race and ethnicity as a diversity area has received considerable policy attention, McGee and Stovall (2015) offer that critical race theorists, while focused on the academic survival of Black college students, have failed to consider the effects of societal racism on the mental health and well-being of students of color. Yet, according to Prinster (2016), mental health issues are particularly pronounced among underrepresented minority college students. Minority students are less likely to seek help for mental health issues since doing so is often looked down upon, particularly in African American and Asian cultures. In addition to students of color, there is great demand among LGBT (lesbian, gay, bisexual, and transgender)and first-generation college students for advocacy corresponding to each group’s unique diversity needs (Wu, 2016). 897230 JMDXXX10.1177/0273475319897230Journal of Marketing EducationCrittenden et al. editorial2019

https://journals.sagepub.com/doi/pdf/10.1177/0273475319897230

Embracing Diversity in Marketing Education

The purpose of this study is to examine the impact of LEM participation on moral identity. Lateral exchange markets (LEMs) enable ordinary people to monetize idle personal resources such as cars, homes, gadgets and skills. Despite its champions portraying actors in these exchange as moral citizens of society, recent findings suggest that egoistic motives drive participation. A salient moral identity motivates behaviors that show social sensitivity to others and enable cooperative actions. Given that platform-providing firms rely on users’ cooperative behaviors to facilitate lateral exchange, understanding factors that affect moral identity can have important implications for the success of such business models.,In this research, the authors move away from the ideological discourse behind actors’ motivations, to provide a pragmatic explanation of how participation erodes moral identity. The authors apply a social cognitive framework to examine how the environment in LEMs impacts behaviors and personal factors in a recursive fashion.,Across two studies, findings reveal that prolonged participation in lateral exchange diminishes the centrality of moral identity to the working self-concept. Moreover, the results show that keeping puritan peers moral has positive business outcomes. This research also discerns a boundary condition that determines when peers remain consistent with their moral compasses. Specifically, when engagement is perceived as effortful, the behavior becomes an informative input in the inference of one’s moral disposition reinforcing moral identity.,Marketers can use this research to design business models in ways that mitigate the decay of moral identity.

Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets

Previous research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static personality traits. By contrast, this paper proposes an emergence-based view of influentials. Grounded in dynamic self-concept theory, this research establishes that individuals possess an “influential” self-concept that can be activated by firm-originated communications. Specifically, the authors examine the impact of firm feedback on the three dimensions of influentials (and the corresponding traits and behaviors): who they are (propensity to connect with others), who they know (WOM) and what they know (expert power).,The study tests whether an influential self can be evoked by marketers using a longitudinal experimental test with data collected in three periods. The data are analyzed using a multi-mediation model and partial least squares structural equation modeling.,The results reveal that even after controlling for the extroversion trait, firm-originated positive feedback increases perceived expert power of participants, which increases word-of-mouth behavior in a subsequent period, both directly and indirectly via an enhanced propensity to connect with others.,Cultivating the influential self-concept requires time to ensure that the self-concept is sufficiently realized to become an enduring self-concept.,By cultivating influentials, practitioners are able to leverage diffusion mechanics and reduce costs and inefficiencies associated with traditional customer relationship management marketing strategies focused on finding them.,These findings have implications across all domains that rely on the diffusion and adoption of ideas or products via influentials, including but not limited to public policy, politics, public health and sustainability, in that influentials can be evoked and leveraged to diffuse ideas in these important social domains.,This paper provides empirical evidence that firms can evoke influential consumer behavior challenging existing views of influence as a static personality trait. It casts a line to connect influential consumers to the nascent study of social emergence.

Rebeca Perren

Papers

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Freedom from ownership: An exploration of access-based consumption

Embracing Diversity in Marketing Education

Puritan peers or egoistic entrepreneurs? Moral decay in lateral exchange markets

Beyond personality: an emergence view of influential consumers