Using data from 598 studies representing over 200,000 individuals, we meta-analyzed the relationship between G. Hofstede's (1980a) original 4 cultural value dimensions and a variety of organizationally relevant outcomes. First, values predict outcomes with similar strength (with an overall absolute weighted effect size of rho = 0.18) at the individual level of analysis. Second, the predictive power of the cultural values was significantly lower than that of personality traits and demographics for certain outcomes (e.g., job performance, absenteeism, turnover) but was significantly higher for others (e.g., organizational commitment, identification, citizenship behavior, team-related attitudes, feedback seeking). Third, cultural values were most strongly related to emotions, followed by attitudes, then behaviors, and finally job performance. Fourth, cultural values were more strongly related to outcomes for managers (rather than students) and for older, male, and more educated respondents. Fifth, findings were stronger for primary, rather than secondary, data. Finally, we provide support for M. Gelfand, L. H. Nishii, and J. L. Raver's (2006) conceptualization of societal tightness-looseness, finding significantly stronger effects in culturally tighter, rather than looser, countries.

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Examining the impact of Culture's consequences: a three-decade, multilevel, meta-analytic review of Hofstede's cultural value dimensions.

The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental deterioration. As the environment continues to worsen, it has become a persistent public concern in the developed countries and has recently awakens developing countries to the green movement. This paper is essentially exploratory in nature and has two objectives. The first objective is to compare gender with attitudes towards the environment and green products. The second objective is to investigate the relationship between attitude towards the environment and green products. Result from the independent sample t-test shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The rotated factor matrix validated the underlying dimensions of environmental attitudes into three major dimensions (environmental protection, government’s role, and personal norm). Results from the multiple linear regression analysis revealed that consumer attitudes on the government’s role and their personal norm towards the environment contributed significantly to their attitude on green product. Further investigation revealed that personal norm was the most important contributor to the attitude towards green product. However, environmental protection did not contribute significantly to consumers’ attitudes on green product.Keywords: Environmental attitude; green products; consumer behaviour; Malaysia

/pdf/attitude-towards-the-environment-and-green-products-2rkzdr5fk9.pdf

Attitude towards the Environment and Green Products:Consumers’ Perspective

Developing more environmentally sustainable consumption and production systems depends upon consumers' willingness to engage in “greener” consumption behaviors. Research efforts have sought to identify, analyze, and understand the “green consumer.” Initial marketing and economics research, focusing on purchasing activities, has been complemented by research from fields such as industrial ecology and sociology, providing a more holistic picture of green consumption as a process. Much of the research has focused on areas with the greatest environmental impacts, namely peoples' homes and household management, their food choices and behaviors, and their transport behaviors for work, leisure, and travel. The emerging picture of green consumption is of a process that is strongly influenced by consumer values, norms, and habits, yet is highly complex, diverse, and context dependent. There are opportunities for future research that provides greater interdisciplinarity and challenges our assumptions and expectations about consumption and the nature of the consumer society.

https://www.annualreviews.org/doi/pdf/10.1146/annurev-environ-032609-094328

Green Consumption: Behavior and Norms

https://publications.lib.chalmers.se/records/fulltext/local_24441.pdf

Beyond ecolabels: what green marketing can learn from conventional marketing

The influence factors on choice behavior regarding green products based on the theory of consumption values

Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings indicate that, despite a significant amount of past research attention, demographic criteria are not as useful a profiling method as psychographic criteria. Consistent with past findings, the study indicates that perceived consumer effectiveness (PCE) provides the greatest insight into ecologically conscious consumer behavior. Further, the inclusion of altruism to the profile appears to add significantly to past efforts. Additional constructs examined suggest that environmental segmentation alternatives are more stable than past profiles that have relied primarily on demographic criteria.

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Noting the lack of research on cultural effects on retailing, the present study uses the cultural framework developed by Hofstede as the foundation for an investigation of loyalty to domestic retailers. A multi‐country survey of consumer attitudes about domestic versus international retailers explored the effects of two cultural variables (individualism and uncertainty avoidance), two individual‐level demographic variables (age and sex), and one country‐level demographic variable (the ratio of imports to GDP). Results indicated that cultural individualism is negatively correlated with loyalty to domestic retailers, uncertainty avoidance is positively related to loyalty to domestic retailers, the ratio of foreign imports to GDP is negatively correlated to loyalty to domestic retailers, and men exhibit greater loyalty to domestic retailers than women do. Age was not a significant predictor. A procedure is presented for extending these findings to more than 45 additional countries. Implications of these findings for international strategic planning by retailers and directions for future academic exploration are discussed.

An international investigation of cultural and demographic effects on domestic retail loyalty

Although services, in general, have increased in significance worldwide, financial services face a less encouraging future. Market saturation has led to a search for growth opportunities. One approach has been to utilize traditional marketing techniques such as advertising. Another approach has been to expand into international markets. Managing the international advertising efforts of financial service firms is incredibly complex. This nine country study looks at consistency between advertising content and points of emphasis from financial strategy research. The comparison yields similarities and differences between critical managerial dimensions and themes in international financial service advertisements. Discussion of these findings and implications are provided.

Financial services advertising in eight non‐English speaking countries

This study examined 656 students’ perceptions of international education and study abroad programs. Respondents included business students from seven universities, both public and private, across the United States. The research addressed four issues: general perceptions of international course work; general perceptions of study abroad programs; perceptions of study abroad program costs in both time and money; and desired program characteristics. The results indicated that many of the students were misinformed regarding their university’s programs. The research offers insight for developing and modifying study abroad programs that will encourage student participation.

Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities

This study examined the perceptions of innovative teaching activities and critical support and extrinsic reward mechanisms among marketing academicians. A review of the marketing education literatu...

Robert D. Straughan

Papers

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

An international investigation of cultural and demographic effects on domestic retail loyalty

Financial services advertising in eight non‐English speaking countries

Student Perceptions of Study Abroad Programs: A Survey of US Colleges and Universities

Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs: