Robert Kwame Dzogbenuku

TL;DR: Wang et al. as discussed by the authors investigated the mediating role of corporate social responsibility (CSR) and United Nations sustainable development goals (SDGs) such as green marketing, and found a positive and significant relationship between business ethics, CSR, green marketing and business loyalty.

TL;DR: In this article, the authors examined the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets and revealed a significant relationship between five dimensions of the study including market orientation and entrepreneurial success; customer orientation and entrepreneurship success; competitor orientation and entrepreneur success; intelligence generation; and entrepreneurial successes including information dissemination and entrepreneurship, which validated theoretical model of how prudent marketing and entrepreneurial attitude contributes entrepreneurial success.

TL;DR: In this article, the impact of internet on the e-lifestyle of the youth of emerging markets (EMs) in contemporary digital world using Ghanaian youth as a case study was investigated.

TL;DR: The findings of this study indicate that social media information, social media innovation and social media entertainment all had a significant positive influence on social media knowledge generation, which has wide learning and knowledge management implications.

TL;DR: In this paper, the authors investigate how service recovery affects customer loyalty of Uber customers in Ghana and how trust mediates the relationship between recovery and customer loyalty, with the aid of quantitative research design.