R
Robin Zhang
Publications - 2
Citations - 50
Robin Zhang is an academic researcher. The author has contributed to research in topics: Preference. The author has an hindex of 2, co-authored 2 publications receiving 21 citations.
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What factors affect Chinese consumers’ online grocery shopping? Product attributes, e-vendor characteristics and consumer perceptions
TL;DR: Wang et al. as discussed by the authors provided a simple conceptual framework with empirical analysis to investigate the effect of product attributes and e-vendor characteristics that are potentially included in the online shopper's information search on their online shopping behavior.