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Rodrigo Elías Zambrano
Researcher at University of Seville
Publications - 35
Citations - 153
Rodrigo Elías Zambrano is an academic researcher from University of Seville. The author has contributed to research in topics: Social marketing & Happiness. The author has an hindex of 5, co-authored 31 publications receiving 80 citations. Previous affiliations of Rodrigo Elías Zambrano include University of Cádiz & University of Huelva.
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Las fake news durante el Estado de Alarma por COVID-19. Análisis desde el punto de vista político en la prensa española
TL;DR: In this article, the authors analyzed the information published in Spanish media about fake news related to politics, controversial declarations of the Chief of Staff of the Civil Guard, and social networks to know the volume of news and the treatment that the media has given to them.
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Marketing sensorial: merchandising a través de las emociones en el punto de venta. Análisis de un caso
TL;DR: In this article, visual, olfactory and audible marketing tactics are applied to analyze the subsequent perceptions and attitudes of consumers against three objective and measurable items such as: the time spent in the store, customer satisfaction and the total sales of the establishment.
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Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
TL;DR: Food and beverage advertising on mobile devices aimed at children shows that many of the food products are bought or ordered as a direct result of advertising, pointing to the need to regulate the messages transmitted in order to guide the social function of media so that public health and happiness can be improved.
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Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management.
TL;DR: In this article, the authors evaluate compliance with the Food and Drink Advertising Code for Children (PAOS Code) in Spain and its relationship with nutritional habits on television, specifically on channels aimed at children.
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Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis
TL;DR: In this paper, the authors conducted an exploratory and experimental study consisting of the creation of a sensory strategy through the adaptation of the Hulten, Broweus and Van Dijk model on a specific establishment in the current era of Industry 4.0.