Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach

Utilizing an involvement perspective and Punj and Stewart's (1983) interaction framework of decision making, the relationship between external search effort and a number of motivating antecedent variables is investigated and evaluated across five related consumer electronic products. The findings confirm four of five hypothesized relationships between total search effort and the following variables: purchase involvement (+), attitudes toward shopping (+), time availability (+), and product class knowledge (−). The relationship between ego involvement and total search effort was not significant. The influence of these variables upon a number of subindices of external search, including retailer search, media search, interpersonal search, and neutral sources search, is also investigated and reported.

External Search Effort: An Investigation Across Several Product Categories

The research focus is individuals who have information about many kinds of products, places to shop, and other facets of the market, and initiate discussions with and respond to information request...

The market maven: A diffuser of marketplace information.

Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory.

https://www.jstor.org/stable/pdfplus/2489220.pdf

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

Web site usability is a critical metric for assessing the quality of a firm's Web presence. A measure of usability must not only provide a global rating for a specific Web site, ideally it should also illuminate specific strengths and weaknesses associated with site design. In this paper, we describe a heuristic evaluation procedure for examining the usability of Web sites. The procedure utilizes a comprehensive set of usability guidelines developed by Microsoft.We present the categories and subcategories comprising these guidelines, and discuss the development of an instrument that operationalizes the measurement of usability. The proposed instrument was tested in a heuristic evaluation study where 1,475 users rated multiple Web sites from four different industry sectors: airlines, online bookstores, automobile manufacturers, and car rental agencies. To enhance the external validity of the study, users were asked to assume the role of a consumer or an investor when assessing usability. Empirical results suggest that the evaluation procedure, the instrument, as well as the usability metric exhibit good properties. Implications of the findings for researchers, for Web site designers, and for heuristic evaluation methods in usability testing are offered.

/pdf/assessing-a-firm-s-web-presence-a-heuristic-evaluation-5gbf46jua3.pdf

Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability

Follow up what we will offer in this article about consumer behavior implications for marketing strategy. You know really that this book is coming as the best seller book today. So, when you are really a good reader or you're fans of the author, it does will be funny if you don't have this book. It means that you have to get this book. For you who are starting to learn about something new and feel curious about this book, it's easy then. Just get this book and feel how this book will give you more exciting lessons.

Roger J. Best

Papers

Consumer Behavior: Implications for Marketing Strategy