Showing papers by "Rüdiger Hahn published in 2010"
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TL;DR: In this paper, the authors analyze various approaches of an inclusion of a formerly unnoticed part of the world population and illustrate further enhancements of such approaches as well as limitations of this thinking under the headline Base of the Pyramid, innovative business models utilizing market chances and resources in this segment are discussed.
Abstract: In recent years, the segment of the world's poor has moved into the focus of business and academia. This trend was accelerated by stagnation tendencies in the industrialized world together with comparatively high growth rates in developing countries. Under the headline Base of the Pyramid, innovative business models utilizing market chances and resources in this segment are being discussed. The paper analyses various approaches of an inclusion of a formerly unnoticed part of the world population and illustrates further enhancements of such approaches as well as limitations of this thinking. In den letzten Jahren ist das Bevolkerungssegment der "Armsten der Welt" verstarkt in das Blickfeld von Unternehmenspraxis und Forschung geruckt, u. a. forciert durch Stagnationstendenzen in den Industrielandern bei zugleich hohen Wachstumsraten in Entwicklungslandern. Unter dem Stichwort "Base of the Pyramid“ werden dabei innovative Geschaftsmodelle zur Nutzung bisher vernachlassigter unternehmerischer Chancen auf Absatz- und auf Beschaffungsmarkten in diesem Segment diskutiert. Der Beitrag erortert verschiedene Ansatze einer dazu erforderlichen Integration zuvor zumeist unbeachteter Bevolkerungsgruppen und illustriert zugleich Erweiterungsmoglichkeiten wie auch Grenzen dieses Denkens.