Showing papers by "Ruma Pal published in 2022"
TL;DR: In this paper , the authors examined the processes involved in the post-harvesting, pre-cooking, and cooking stages of rice in South and South-east Asian countries.
13 citations
TL;DR: A recent study found that Instagram users take a variety of things into account when deciding whether or not to follow a brand or post about a product or service as discussed by the authors , and the vast majority of those who responded were utilizing Instagram to promote their brands and increase sales on their e-commerce sites.
Abstract: Companies are turning to social media marketing as the newest means of promoting their products and services. Instagram, a photo-sharing app for mobile devices, has emerged as a critical marketing tool. This research aims to determine which of the three Instagram marketing strategies is the most effective in terms of growing a following, increasing brand recognition, and boosting sales. Many secondary sources were also used to support the primary research. Instagram users in the city of Ahmedabad were surveyed to gather information. T-tests, Chi-Square, and descriptive statistics were used to examine the data further.
A recent study found that Instagram users take a variety of things into account when deciding whether or not to follow a brand or post about a product or service. According to our survey, the vast majority of those who responded were utilizing Instagram to promote their brands and increase sales on their e-commerce sites.
Generally, Instagram users create traffic by arranging their grids attractively, publishing consistently, following Instagram trends, and offering discounts and coupons. Marketers may use Instagram to their advantage by creating unique and engaging content. Because of Instagram's emphasis on visual features such as photographs and videos, marketers now have a new channel through which to reach customers. Customers and businesses may converse more easily and casually on Instagram because of the platform's more relaxed atmosphere.
TL;DR: In this paper , the authors attempt to determine the relationship between numerous elements and how they influence customer perception of handloom items, including price, packaging, celebrity endorsement, store accessibility, etc.
Abstract: This study aims to ascertain the perception of handcrafted goods sold at handloom retail outlets. In this study, we attempt to determine the relationship between numerous elements and how they influence customer perception of handloom items. We employed a structured questionnaire for data collection, whereas SPSS Software was used for data analysis.
A sample of 200 respondents was obtained to assess the model's dependability. The research's findings, conclusion, obstacles, and future scope have been examined. This study was conducted in Gujarat. In this study, customer awareness is the dependent variable, while other factors, including price, packaging, celebrity endorsement, store accessibility, etc., are independent. Therefore, weavers are advised to maintain high quality and distinguish handloom items from those produced by power looms and other factories. In order to improve customer satisfaction among cooperative societies, handloom traders, and master weavers, they must focus on increasing customer awareness through various communication channels, providing discounts and special offers, improving quality, after-sales service, branding, online purchasing, and packaging among other things.
TL;DR: In this article , the authors evaluated the impact of the Covid-19 pandemic on consumers' online purchase habits and found that there was no statistically significant difference in sales before and after the pandemic.
Abstract: Because of COVID-19, 2020 will be recognised as a year that had a profound effect on all aspects of human life. The economy will never be the same as it was prior to the implementation of COVID - 19. From the 23rd of March, our country was placed under complete lockdown. Nearly all services and production facilities were shut down on March 23rd, the first day of the lockdown. There has been surge in online shopping complications, which may be dangerous. Customers will be encouraged to shop online, taking advantage of the conveniences that come with it. Consumers are shifting their purchasing habits from traditional to online shopping, as well as where and how they shop. It boosted the amount of money spent on purchasing through websites and mobile applications. The growing threat of the corona virus is causing customers to avoid public locations, which is increasing their interest in doing their shopping through the internet. Now is the time for e-commerce companies to improve their rules in order to fulfil the changing expectations of consumers. As a result, in order to provide the best possible service to our customers, we must evaluate the impact of this epidemic on their online purchase habits. The second objective of this paper is to assess the effect of Covid-19 on the sales of chosen Indian FMCG companies. A total of 1000 consumers situated in Gujarat have been targeted for this study, with secondary data analysis conducted on the HUL and Dabur Limited enterprises. There is no correlation between consumers' perception of online shopping during the pandemic time (Covid 19) and their demographic profile, and there is no statistically significant difference in sales before and after the pandemic, implying that there was no effect of the Covid-19 pandemic on sales of the selected companies prior to and following this outbreak.