In many countries retailers use private label brands (ie, brands sold under retailers' own labels) to differentiate assortment and price As private label brands enjoy growing popularity and are increasing in both their quantity and quality, they continue to attract the attention of scholars and practitioners One shortcoming of previous research is that it focuses on price as the dominant driver of buying intentions; this paper proposes a new model that explains intention to purchase private label brands The hypothesised model relationships are tested against empirical data from two surveys The findings reveal that the predictive power of the consumer perceived value is greater than other independent variables previously examined and that contrary to previous work, brand consciousness and attitude toward private labels have little effect The article demonstrates managerial and research implications

Consumers' intention to buy private label brands revisited

Online shoppers' response to price comparison sites

This paper investigates the literature and theoretical underpinning of the concept of “willingness to pay” (WTP) for green infrastructure (GI) with consequences for residential development. The benefits of GI in urban settlements include improved air quality, attenuation of the urban heat island, thermal insulation and lower energy bills for green roofs and walls, the creation of social amenity space, a habitat for biodiversity, and stormwater water attenuation. Collectively, these benefits are termed eco-system services and enhance sustainability. The role of GI, the “lungs of the planet”, is heavily correlated to atmospheric conditions; high levels of GI improve air quality, which is acknowledged widely with many cities increasing GI to make them more resilient to future predicted challenges with respect to heat and poor air quality. In addition, there is evidence that the biophilia effect enhances human well-being. There are some studies claiming that purchasers pay a premium for property with good GI. However, there is little research about the process in consumers’ minds leading to such a premium—if, how, when (under what circumstances), and then to what extent are consumers willing to pay for GI. This process, if better understood, may enable sellers or policy makers to influence the amounts of GI in developments, thus making it possible to enhance the value of GI to buyers. There is some research pointing to factors to be considered when modeling such processes. For developers, knowing the optimum amount of GI would enable them to design and construct developments with maximum purchaser appeal. To do this, stakeholders need to predict the level of WTP amongst potential purchasers for which they need to understand the decision processes behind WTP. In this way, sustainability in residential property development could be optimized. The paper analyzes the literature and theories concerning WTP, focusing on dwellings and GI. Our findings are that some quantitative evidence exists that purchasers pay more for residential property with high levels of GI in some cities, but they do so without any understanding of the possible decision processes leading to those premiums (if, how, when, and then to what extent). The paper proposes a comprehensive conceptual model that may explain buyers’ WTP for a dwelling based on a presumed cost–benefit analysis performed by buyers, which has been extended here to include GI and psychological factors. Thus, the paper has a consumer perspective. The model may be used to select variables and test them in empirical studies, and by integrating with other factors in the model, it can attain a more comprehensive understanding of WTP for GI in residential development.

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Willingness to Pay for Green Infrastructure in Residential Development—A Consumer Perspective

Brand image or Brand name plays a crucial role to enhance the performance of any company or business. Brand name is the tool which can positively change people's buying behavior. The purpose of this study is to examine the Effect of brand name on consumer buying behavior in University students of Gujranwala, Faisalabad and Lahore. Questionnaire survey was used to collect the data by using non probability convenient sampling technique. The researchers sent 300 questionnaires to the different university students in above mentioned cities, in which 250 responses were collected in the period of one month. Findings show that brand image or brand name has significant positive relationship with consumer buying behavior. This study was conducted in university students of Gujranwala, Faisalabad, and Lahore and it shows that they are brand conscious and prefer branded products. In the last part of article with conclusion the future recommendations and practical implications are also included.

/pdf/influence-of-brand-name-on-consumer-choice-decision-4bi20azi48.pdf

Influence of Brand Name on Consumer Choice & Decision

Research has established a relationship between willingness to pay to price premium and brand equity, however, most studies used stated preference data, which are hypothetical situations. Although the experimental auction methodology has been well documented in the previous literature, its application in understanding brand equity has been minimal.



The purpose of the study was to determine the relationship between brand equity and consumers' willingness to pay a price premium for branded apparel products using revealed preference methodology. In order to determine the relationship, the Becker-Degroot-Marshack experimental auction mechanism was used with the endow-and-upgrade approach followed with a survey. The survey included 10 multidimensional brand equity questions adopted from the Yoo and Donthu brand equity scale, demographics, previous brand experiences, importance of apparel product attributes and beliefs about brands. The experiment resulted in 100 usable observations. Brand equity was analysed using a composite score on the multidimensional brand equity measurement (Yoo and Donthu), willingness to pay a price premium was analysed using descriptive statistics and Tobit regression analysis was used to analyse the relationship between brand equity and the willingness to pay a price premium.



Findings indicated that the overall brand equity score, a belief that there are more choices in branded merchandise and the importance of brand in making clothing purchase decisions had a modest positive and significant influence on the willingness to pay a price premium. The higher the brand equity, the higher the importance of brands in making clothing purchase decisions, and belief that there are more choices in branded merchandise, the higher the price premium a consumer was willing to pay.

Consumers' willingness to pay using an experimental auction methodology: applications to brand equity

The effect of brand name present/absent condition on consumer price limits was examined in an experimental setting. The findings of this study have important implications for pricing managers. The results support the past findings that brand name affects price perception. Branded products are perceived to be higher priced than unbranded products (higher acceptable price). That is, branded products seem to command a price premium as compared to unbranded products. The findings suggest that the well-known brand name should be positioned in the upper acceptable price range and the not so well-known brand names in the lower acceptable price range. This brand positioning strategy, in turn, will determine the product's position in the product line, the marketplace, its competition, and its use patterns. Price is very much a part of the product and branding policy.

Rustan Kosenko

Papers

Consumer price limits and the brand effect