Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study

Outline I. The central route and the peripheral route: alternative paths to persuasion. A. Richard Petty and John Cacioppo posit two basic routes for persuasion. B. The central route involves message elaboration, defined as the extent to which a person carefully thinks about issue-relevant arguments contained in a persuasive communication. C. The peripheral route processes the message without any active thinking about the attributes of the issue or the object of consideration. 1. Recipients rely on a variety of cues to make quick decisions. 2. Robert Cialdini has identified six such cues. a. Reciprocation. b. Consistency. c. Social proof. d. Liking. e. Authority. f. Scarcity. D. Although Petty and Cacioppo's model seems to suggest that the routes are mutually exclusive, they stress that the central route and the peripheral route are poles on a cognitive processing continuum that shows the degree of mental effort a person exerts when evaluating a message. E. The more listeners work to evaluate a message, the less they will be influenced by content-irrelevant factors; the greater the effect of content-irrelevant factors, the less impact the message carries. II. Motivation for elaboration: is it worth the effort? A. People are motivated to hold correct attitudes. B. Yet the number of ideas a person can scrutinize is limited, so we tend to focus on issues that are personally relevant. C. Personally relevant issues are more likely to be processed on the central route; issues with little relevance take the peripheral route (credibility cues take on greater importance). D. Certain individuals have a need for cognitive clarity, regardless of the issue; these people will work through many of the ideas and arguments they hear. III. Ability for elaboration: can they do it? A. Distraction disrupts elaboration. B. Repetition may increase the possibility of elaboration. IV. Type of elaboration: objective vs. biased thinking. A. Biased elaboration (top-down thinking) occurs when predetermined conclusions color the supporting data underneath.

Elaboration likelihood model

Corporate social responsibility and its effect on innovation and firm performance: An empirical research in SMEs

A big data analytics method for tourist behaviour analysis

Motives of consumers following a vegan diet and their attitudes towards animal agriculture.

There is a gap in the literature concerning the effects of corporate social responsibility (CSR) on corporate strategy. This study analyses the influence of CSR on competitiveness as a strategic dimension of companies. It addresses the conditions under which CSR has a positive influence on competitiveness through testing the moderator effect of corporate strategy, size, and industry. Based on an empirical study of 144 companies, the results show a positive effect of CSR on competitiveness, which is stronger for large companies and for companies that follow a proactive (vs reactive) strategy, while no differences appear between service and manufacturing industries. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Organic food consumption in Europe: International segmentation based on value system differences

Purpose – The purpose of this paper is to examine how consumers' personality (i.e. motivation for affiliation) and their perceptions about the company (i.e. identity attractiveness) and the relation they maintain with the company's employees (i.e. personal connection with salesperson) influence their identification with the company. The research also considers the moderating effects of identity salience and salesperson identification with the company. In addition, the study proposes that salesperson identification may further enhance the positive influence of the consumer‐salesperson connection on the consumer's identification with the company.Design/methodology/approach – In order to test the hypothesized model, this study uses a sample of customers from a financial institution with different levels of business involvement with the company. With a questionnaire formed with measures taken from previous literature, structural equation modeling was used to test the proposed model.Findings – The results show...

The role of affiliation, attractiveness and personal connection in consumer‐company identification

The importance of the Internet on the image formation process has been widely recognised by both academic and practitioners. Despite the increasing use of user-generated electronic content as an information source for tourists, its influence on destination image formation is not yet fully understood. In order to bridge this knowledge gap in tourism management, we conducted an empirical study to identify the impact of online user generated reviews on the two dimensions of destination image: affective and cognitive. The results of this study extend previous works by demonstrating how user-generated content affects the image of a tourist destination. This study also analyses the mediating effects of the cognitive and affective dimensions of destination image on behavioural intentions.

http://tmstudies.net/index.php/ectms/article/download/616/1131

The effect of user-generated content on tourist behavior: the mediating role of destination image

Many consumer tasks that are facilitated by technology are inherently complex. More complex tasks are generally perceived by consumers as more difficult. Complexity and perceived difficulty can impact on the consumer's intention to revisit a website. This paper uses the Technology Acceptance Model (TAM) to compare directly the impact of both task complexity and perceived task difficulty on consumers’ revisit intentions. Data collected from 298 European consumers were analysed using structural equation modelling to address these objectives. The findings show that both complexity and perceived difficulty impact on consumers’ revisit intentions. Consequently, website designers and marketing managers need to evaluate both when considering consumers’ online interactions with their organisation.

Salvador Ruiz de Maya

Papers

Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Organic food consumption in Europe: International segmentation based on value system differences

The role of affiliation, attractiveness and personal connection in consumer‐company identification

The effect of user-generated content on tourist behavior: the mediating role of destination image

The impact of complexity and perceived difficulty on consumer revisit intentions