S
Samuel K. Bonsu
Researcher at Ghana Institute of Management and Public Administration
Publications - 37
Citations - 1451
Samuel K. Bonsu is an academic researcher from Ghana Institute of Management and Public Administration. The author has contributed to research in topics: Corporate social responsibility & Context (language use). The author has an hindex of 13, co-authored 33 publications receiving 1322 citations. Previous affiliations of Samuel K. Bonsu include York University.
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Putting Consumers to Work: `Co-creation` and new marketing govern-mentality
TL;DR: The authors argue that the discourse of value co-creation stands for a notion of modern corporate power that is no longer aimed at disciplining consumers and shaping actions according to a given norm, but at working with and through the freedom of the consumer.
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Do Not Go Cheaply into That Good Night: Death‐Ritual Consumption in Asante, Ghana
Samuel K. Bonsu,Russell W. Belk +1 more
TL;DR: This article found that bereaved Asante consumers engage in conspicuous ritual consumption in pursuit of newer social identities for their deceased and themselves and that funerals involve a reciprocal and continuing relationship between the living and the dead.
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Co-creating Second Life Market—Consumer Cooperation in Contemporary Economy
Samuel K. Bonsu,Aron Darmody +1 more
TL;DR: In this article, the authors draw on participant observation in the virtual-technology context of Second Life to explore cocreation's prepossessing claim of consumer empowerment and its connections to contemporary forms of social organization.
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Colonial images in global times: consumer interpretations of Africa and Africans in advertising
TL;DR: The authors draw on 93 consumer interpretations of advertising images to suggest how North American consumer perceptions of Africa are linked to sociohistorical facilities that support ideological notions of inferior African “otherness.”
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Governmentality at the Base-of-the-Pyramid:
Samuel K. Bonsu,Pia Polsa +1 more
TL;DR: The base-of-the-pyramid (BoP) corporate strategy as discussed by the authors perceives market-based solutions to the problem of global poverty, and is premised on the view that people in BoP markets live in fundament...