Value proposition of business schools: More than meets the eye

Nowadays, the relationships are often initiated and maintained in online environments, the formation and management of online impressions have gained importance and become the subject of numerous studies. The impression management is a conscious process in which people attempt to influence the perceptions of their image. They do it by controlling and managing information presented in social media. The presentation of identity is the key to success or failure for example in business life. In the article, the critical literature review related to impression management in social media is described. The example of the way of self-presentation in LinkedIn is presented. The future directions are indicated.

Impression Management in Social Media: The Example of LinkedIn

Gender and professional e-networks

ABSTRACT Anthropomorphizing chatbots can facilitate effective customer interaction. Based on a mixed method, this study explores perceived chatbot anthropomorphism cues and their effects on customers’ chatbot usage intentions (UIs)in the online travel agency context. Findings suggest that (1) social presence cues and emotional message cues are major anthropomorphic cues of interest for customers and enterprises; (2) social presence cues by simply using a human avatar or mentioning the customer’s name might not be sufficient; (3) anthropomorphic emotional message cues are essential in shaping customers’ UIs; and (4) perceived trustworthiness, intelligence, and enjoyment mediate the above effect.

Anthropomorphism and OTA chatbot adoption: a mixed methods study

Co-usage sharing involves social interactions between providers and consumers. Previous research established that individuals’ motivation to engage in such transactions are not only driven by econo...

What You See is What You G(u)e(s)t: How Profile Photos and Profile Information Drive Providers’ Expectations of Social Reward in Co-usage Sharing

LinkedIn is a social networking site dedicated to making business connections for the purposes of building a professional network and sharing employment opportunities. Social networking sites (SNS) have allowed more content to be user-generated, making it increasingly difficult for users to assess credibility of information regarding source, message, and medium. Like other social media sites, LinkedIn provides information about a user that viewers can use to make judgments about the source, such as their credibility and attractiveness. With the use of Sundar’s MAIN model, the present study investigated the importance of social presence in the form of a profile picture when individuals are judging credibility of a LinkedIn user’s profile. Findings demonstrated significant differences between social presence (picture/no picture) conditions and social attraction and competence. Results indicated that users who post a profile picture along with their LinkedIn profile are perceived as more socially attractive and more competent than users who do not post a picture.

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Sandi Karman

Papers

Social presence on LinkedIn: Perceived credibility and interpersonal attractiveness based on user profile picture