Virtual commerce applies immersive technology such as augmented reality and virtual reality into e-commerce to shift consumer perception from 2D product catalogs to 3D immersive virtual spaces. In virtual commerce, the alignment of application design paradigms and the factors influencing consumer behavior is paramount to promote purchase of products and services. The question of their relation needs to be answered, together with the possible improvement of application design. This paper used a systematic literature review approach to synthesize research on virtual commerce from both application design and consumer behavior research, considering the promotion of purchase in virtual commerce settings. Throughout the review, influential factors to purchase and preeminent design artifacts were identified. Then, the research gaps were discovered by mapping the design artifacts to the influential factors, which can inspire future research opportunities on the synergy of these two research directions. Moreover, the evolution of virtual commerce research along with multiple directions were discussed, including the suggestion of meta-commerce as a future trend.

How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design

We present in this paper researches focussed on training scenario specification. These researches are conducted in the context of a collaboration with Giat-Industries (a French military manufacturer) in order to introduce Virtual Reality(VR) in maintenance training. The use of VR environments for training is strongly stimulated by important needs of training on sensitive equipment, sometimes fragile, unavaiblable, costly or dangerous. Our project, named GVT 1 , is developped in a research/Industry collaboration. A first version of GVT is already available as a final product, which allows maintenance virtual training on GIAT-Industries equipments. Internal models have been designed in order to achieve reusability and standardization for the efficient development of new virtual training environments. In particular, we defined a scenario language named LORA, which is both textual and graphical. This language lets non-computer scientists author various and complex tasks in a virtual scene.

Storytelling in virtual reality for training

Challenges and opportunities on AR/VR technologies for manufacturing systems in the context of industry 4.0: A state of the art review

Extended reality applications in industry 4.0. - A systematic literature review

It is necessary to focus on a VR environment centered on a tangible interaction (TI), which provides and interacts with the user experience (UX) with various sensational forms. Therefore, this study attempted to present UX evaluation items for VR fashion product shopping environment through focusing on the TI. In addition, the developed factors were evaluated for validity through empirical experiments and attempted to explore the possibility of using a VR shopping UX evaluation methodology. As a result of factor analysis of items related to VR shopping, six factors were extracted, and each factor was named as intention to use, playfulness, sharpness, telepresence, interactivity, and usability, respectively. As a result of a t-test for the difference in UX between immersive VR and non-immersive VR, it was found that there were significant differences in intention to use, playfulness, sharpness, and telepresence. As a result of performing a multiple regression analysis to analyze the effect of TI on the VR fashion shopping UX, it was found that interaction, playfulness, and telepresence are UX factors that are formed under the influence of TI in an immersive VR. In addition, intention to use, sharpness, telepresence, and usability were found to be factors experienced as an effect of TI in a non-immersive VR.

User Experience in VR Fashion Product Shopping: Focusing on Tangible Interactions

Recently, the use of extended reality (XR) systems has been on the rise, to tackle various domains such as training, education, safety, etc. With the recent advances in augmented reality (AR), virtual reality (VR) and mixed reality (MR) technologies and ease of availability of high-end, commercially available hardware, the manufacturing industry has seen a rise in the use of advanced XR technologies to train its workforce. While several research publications exist on applications of XR in manufacturing training, a comprehensive review of recent works and applications is lacking to present a clear progress in using such advance technologies. To this end, we present a review of the current state-of-the-art of use of XR technologies in training personnel in the field of manufacturing. First, we put forth the need of XR in manufacturing. We then present several key application domains where XR is being currently applied, notably in maintenance training and in performing assembly task. We also reviewed the applications of XR in other vocational domains and how they can be leveraged in the manufacturing industry. We finally present some current barriers to XR adoption in manufacturing training and highlight the current limitations that should be considered when looking to develop and apply practical applications of XR.

A Review of Extended Reality (XR) Technologies for Manufacturing Training

Storytelling has been established as a proven method to effectively communicate and assist in knowledge transfer. In recent years, there has been growing interest in improving the training and learning domain by using advanced technology such as Virtual Reality (VR). However, a gap exists between storytelling and VR, and it is as yet unclear how they can be combined to form an effective system that not only maintains the level of engagement and immersion provided by VR technology but also provides the core strengths of storytelling. In this paper, we present vIS, a Vocational Immersive Storytelling system, which bridges the gap between storytelling and VR. vIS focuses on vocational training, in which users are trained on how to use a mechanical micrometer by employing a creative fictional story embedded inside a virtual manufacturing plant’s workplace. For the evaluation, a two-phase user study with 30 participants was conducted to measure the system’s effectiveness and improvements in long-term training, as well as to examine user experience against traditional methods of training—2D videos and textual manuals. The results indicate that the user’s ability to retain their training after seven days was nearly equal for vIS and the 2D video-based technique and was considerably higher than the text-based technique.

https://www.mdpi.com/2076-3417/10/22/8143/pdf

vIS: An Immersive Virtual Storytelling System for Vocational Training

Working memory and episodic memory are mainly responsible for the storage and recollection of information, whereas Storytelling is the most ancient and effective way of relaying this information to the user. We have designed an interactive and immersive storytelling system using Augmented Reality to improve episodic and working memory. This paper presents an overview of the tasks we used to improve these 2 sections of memory and also presents a study design on how we plan to evaluate our system to prove its effectiveness in comparison to desktop 2D-based training.

Designing a Vocational Immersive Storytelling Training and Support System to Evaluate Impact on Working and Episodic Memory

This paper presents a framework for developing Intelligent, Interactive, and Immersive Storytelling systems for vocational training by improving task performance. We present a systematic framework that can be used to personalize training for a worker in a factory environment. We also present a system implementation that builds upon the vIIIS framework and also describes the design decisions made throughout the system. In this paper, we focus on improving a user’s episodic and working memory by employing picture sequence and object sorting tasks taken from the NIH toolbox and presenting an intelligent Augmented Reality system. A major advantage of using an intelligent and interactive system using storytelling is that the training can be curated towards each specific user, thereby enhancing the learning outcome based on individual needs.

https://dl.acm.org/doi/pdf/10.1145/3453892.3461631

Sanika Doolani

Papers

A Review of Extended Reality (XR) Technologies for Manufacturing Training

vIS: An Immersive Virtual Storytelling System for Vocational Training

Designing a Vocational Immersive Storytelling Training and Support System to Evaluate Impact on Working and Episodic Memory

vIIIS: A Vocational Intelligent Interactive Immersive Storytelling Framework to Support Task Performance