The marketing concept has evolved, and its scope extends beyond conventional products and services to include offerings by nonbusiness organizations (Kotler & Levy, 1969). Given that each political party has a mission, structure, competition, and a reporting hierarchy for the members, it can be considered a nonbusiness organization (Katz & Mair, 1994). Analogous to other organizations, political parties also strive very hard to communicate their policy offerings and ensure the party's victory in general elections (Lees-Marshment, 2001). Political marketing is the application of different marketing techniques and concepts by political actors to achieve the goals of the political organization (Ingram & Lees-Marshment, 2002). Political marketing is descriptive as it explains the exchange dynamics involved in political activities and prescriptive as it helps in understanding constituents and recognizing sympathizers and provides recommendations about how to accomplish the goals of the political organization. This concept was first used by Stanley Keller to explain mass persuasion in political propaganda (Scammell, 1999). When the definition of marketing was modified in 1985 to add the word ideas by the American Marketing Association, this concept received acceptance into the marketing literature. As the discipline received acceptance among academicians, studies focused on voter behavior, political branding, social media marketing, and image management, among others. However, there is a shortage of research papers focusing on the publication activity, characteristics of existing studies, and their contribution to the advancement of literature. To fill the mentioned research gaps and explain the relevance as well as penetration of political marketing within the academic discipline, the authors have identified bibliometric analysis as the most appropriate technique. This study presents an up-to-date overview of the research literature to facilitate a greater understanding of the concepts of political marketing and acts as a preliminary reference for new entrants to get familiar with the discipline. The approach adopted in the current study provides useful information to guide the researchers about publication opportunities, key actors (publication sources, institutions, and countries, among others), and cooperative practices. The study also highlights the structural characteristics of different scientific agents involved in the publication process. Based on the insights from the analysis, research agenda for advancing the literature in the political marketing discipline is developed.

Analysis of the literature on political marketing using a bibliometric approach

Entre 2004 y 2006 se constituyeron en Espana las dos asociaciones cientificas mas relevantes para los academicos e investigadores de relaciones publicas y de la comunicacion con la mision de potenciar y difundir la investigacion y promover foros y redes de intercambio cientifico: la Asociacion de Investigadores en Relaciones Publicas (AIRP) y la Asociacion Espanola de Investigacion de la Comunicacion (AE-IC) Con el estudio de las tesis doctorales defendidas y de las contribuciones a los congresos internacionales que organizan ambas asociaciones en el periodo comprendido entre 2004 y 2018, se persigue el objetivo principal de determinar, describir y analizar la investigacion en relaciones publicas como objeto del debate cientifico de la disciplina en Espana Para ello, se utiliza el analisis de contenido como metodo cualitativo y cuantitativo de las ciencias sociales Entre los resultados mas relevantes destacan el predominio de mujeres investigadoras en el campo, las relaciones publicas y comunicacion digital como tematica mayoritaria, el uso de una metodologia mixta y el analisis de contenido como principal tecnica de investigacion El diagnostico de su evolucion y de como se gestiona la investigacion de las relaciones publicas en Espana define las tendencias y los retos como resultado del estudio

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Investigación en relaciones públicas en España

PurposeThe Journal of Intellectual Capital (JIC) celebrated its 20th anniversary in 2020. Therefore, the present study aims to provide a general overview of the history and key trends in this journal during 2000–2019.Design/methodology/approachTwo types of citation and textual data during a 20-year journal period were retrieved from the Scopus database. The citation structures and contents were explored based on a combination of bibliometric analysis, altmetric analysis and text mining. The journal themes and trends of their changes were analyzed through citation bursts, mapping and topic modeling. To make a better comparison, the text mining process for the topic modeling of the IC field was performed in addition to the topic modeling of JIC.FindingsBibliometric analysis indicated that JIC has experienced a remarkable growth in terms of the number of publications and citations over the last 20 years. The results indicated that JIC plays a significant role among IC researchers. Additionally, a large number of researchers, institutes and countries have made contributions to this journal and cited its research papers. Altmetric analysis showed that JIC has been shared in different social media such as Twitter, Facebook, Wikipedia, Mendeley, Citeulike, news and blogs. Text mining abstract of JIC articles indicated that “measurement,” “financial performance” and “IC reporting” have the relative prevalence with increasing trends over the past 20 years. In addition, “research trends” and “national and international studies” had a stable trend with low thematic share.Research limitations/implicationsThe findings have important implications for the JIC editorial team in order to make informed decisions about the further development of JIC as well as for IC researchers and practitioners to make more valuable contributions to the journal.Originality/valueUsing bibliometric analysis, altmetric analysis and text mining, this study provided a systematic and comprehensive analysis of JIC. The simultaneous use of these methods provides an interesting, unique and suitable capacity to analyze the journals by considering their various aspects.

Assessment of the history and trends of “The Journal of Intellectual Capital”: a bibliometrics, altmetrics and text mining analysis

Bringing science to practice: Designing an integrated academic education program for public affairs

Das Praxisfeld Public Affairs und seine Erforschung

This paper presents a bibliometric study of the Journal of Public Affairs from its inception in 2001, up to and including the final issue of 2016. The background of the journal is presented, follow ...

https://onlinelibrary.wiley.com/doi/pdf/10.1002/pa.1833

Shane Moore

Papers

A bibliometric analysis of the Journal of Public Affairs