Showing papers by "Sharon Shavitt published in 1999"
TL;DR: A regression analysis indicated that enjoyment of looking at Internet advertisements, its informativeness, and its utility for making behavioral (purchasing) decisions contributed to participants’ attitudes toward IA.
353 citations
TL;DR: This paper found that people cognitively rehearse product thoughts that appear appropriate for discussion in preparation for discussion, in order to tailor their responses in a strategic manner, as a mental rehearsal for the upcoming discussion without altering their personal views about the product.
22 citations
TL;DR: This article showed that people tend to overestimate the relative degree of association between an infrequent or distinctive category of behavior and a minority group or target, an illusory correlation effect with implications for numerous social processes including stereotyping and product perception.
Abstract: Perceivers tend to overestimate the relative degree of association between an infrequent or distinctive category of behavior and a minority group or target, an illusory correlation effect with implications for numerous social processes including stereotyping and product perception. We argue that such illusory correlations can form under a broader set of conditions than has been previously shown. Experiments 1 and 2 demonstrated that illusory correlations can emerge even when no distinctive behaviors are presented (i.e., in the absence of co-occurrences of infrequent events). Experiments 2 and 3 showed that perceivers are more likely to form strong illusory correlations when the difference in the amount of information describing majority versus minority groups is large rather than small. These findings support a process account suggesting that illusory correlations can form merely as a result of differences in the amount of information acquired about targets; minority group targets are assumed to have more...
18 citations