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Sherry J. Holladay

Researcher at University of Central Florida

Publications -  60
Citations -  5884

Sherry J. Holladay is an academic researcher from University of Central Florida. The author has contributed to research in topics: Crisis communication & Situational crisis communication theory. The author has an hindex of 29, co-authored 59 publications receiving 5092 citations. Previous affiliations of Sherry J. Holladay include Eastern Illinois University & Illinois State University.

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Helping Crisis Managers Protect Reputational Assets: Initial Tests of the Situational Crisis Communication Theory.

TL;DR: In this article, a situational crisis communication theory (SCCT), which articulates the variables, assumptions, and relationships that should be considered in selecting crisis response strategies to protect an organization's reputation, is advanced.
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Communication and Attributions in a Crisis: An Experimental Study in Crisis Communication

TL;DR: In this paper, the authors provide a partial test of a symbolic approach to crisis management, focusing on the match between crisis type and crisis response strategy, and the results of the experiment supported the basic assumptions of the approach.
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Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication

TL;DR: The authors compared the value of an apology to other less victim-centered/accommodative responses and found that people react similarly to any victim-centric/accomplative strategy meaning that apology is not the best strategy.
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Unpacking the halo effect: reputation and crisis management

TL;DR: In this paper, the authors present two studies designed to test if the halo effect could occur and which of the two dynamics of the prior reputation halo best serve to explain the benefits of a favorable, pre-crisis reputation.