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Sik Hung Ng

Researcher at Victoria University of Wellington

Publications -  57
Citations -  2688

Sik Hung Ng is an academic researcher from Victoria University of Wellington. The author has contributed to research in topics: Ingroups and outgroups & Social influence. The author has an hindex of 28, co-authored 57 publications receiving 2555 citations. Previous affiliations of Sik Hung Ng include City University of Hong Kong & University of Otago.

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Book

Power in Language: Verbal Communication and Social Influence

TL;DR: Signs of Power (I) - 'Powerful' and 'Powerless' Styles signs of power (II) - More Variables, More Issues Conversational Influence and Control Mitigation.
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Values and beliefs of vegetarians and omnivores.

TL;DR: Compared with the full range of vegetarians and omnivores on right-wing authoritarianism, social dominance orientation, human values, and consumption values, the finding suggests that individuals consume meat and embrace its symbolism in ways consistent with their self-definitions.
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The direct and indirect influences of human values on product ownership

TL;DR: In this paper, the authors proposed a conceptual model of how consumers' choice of products may be influenced by the human values that they endorse, which suggests that values can influence product choice directly or indirectly depending on the meaning of the product and the kind of judgement used to evaluate that meaning.
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A functional approach to instrumental and terminal values and the value‐attitude‐behaviour system of consumer choice

TL;DR: The authors found that individuals who favored instrumental to terminal human values showed a predisposition to attend to the utilitarian meanings of products and make piecemeal judgements, whereas those who preferred terminal over instrumental values preferred symbolic meanings, affective judgements and human values in general.