Part I. Experimental Studies: 2. Experiment in psychology 3. Experiments on perceiving III Experiments on imaging 4-8. Experiments on remembering: (a) The method of description (b) The method of repeated reproduction (c) The method of picture writing (d) The method of serial reproduction (e) The method of serial reproduction picture material 9. Perceiving, recognizing, remembering 10. A theory of remembering 11. Images and their functions 12. Meaning Part II. Remembering as a Study in Social Psychology: 13. Social psychology 14. Social psychology and the matter of recall 15. Social psychology and the manner of recall 16. Conventionalism 17. The notion of a collective unconscious 18. The basis of social recall 19. A summary and some conclusions.

Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

The authors describe a model of autobiographical memory in which memories are transitory mental constructions within a self-memory system (SMS). The SMS contains an autobiographical knowledge base and current goals of the working self. Within the SMS, control processes modulate access to the knowledge base by successively shaping cues used to activate autobiographical memory knowledge structures and, in this way, form specific memories. The relation of the knowledge base to active goals is reciprocal, and the knowledge base "grounds" the goals of the working self. It is shown how this model can be used to draw together a wide range of diverse data from cognitive, social, developmental, personality, clinical, and neuropsychological autobiographical memory research.

The construction of autobiographical memories in the self-memory system

Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of customer–supplier relationships through interaction and dialog. However, research to date suggests relatively little is known about how customers engage in the co-creation of value. In this article, the authors: explore the nature of value co-creation in the context of S-D logic; develop a conceptual framework for understanding and managing value co-creation; and utilize field-based research to illustrate practical application of the framework. This process-based framework provides a structure for customer involvement that takes account of key foundational propositions of S-D logic and places the customer explicitly at the same level of importance as the company as co-creators of value. Synthesis of diverse concepts from research on services, customer value and relationship marketing into a new process-based framework for co-creation provide new insights into managing the process of value co-creation.

Managing the co-creation of value

Memory and the self

In a dynamic world, mechanisms allowing prediction of future situations can provide a selective advantage. We suggest that memory systems differ in the degree of flexibility they offer for anticipatory behavior and put forward a corresponding taxonomy of prospection. The adaptive advantage of any memory system can only lie in what it contributes for future survival. The most flexible is episodic memory, which we suggest is part of a more general faculty of mental time travel that allows us not only to go back in time, but also to foresee, plan, and shape virtually any specific future event. We review comparative studies and find that, in spite of increased research in the area, there is as yet no convincing evidence for mental time travel in nonhuman animals. We submit that mental time travel is not an encapsulated cognitive system, but instead comprises several subsidiary mechanisms. A theater metaphor serves as an analogy for the kind of mechanisms required for effective mental time travel. We propose that future research should consider these mechanisms in addition to direct evidence of future-directed action. We maintain that the emergence of mental time travel in evolution was a crucial step towards our current success.

/pdf/the-evolution-of-foresight-what-is-mental-time-travel-and-is-4i9wwln8os.pdf

The evolution of foresight: What is mental time travel, and is it unique to humans?

Perceiving luxury and necessity

This reference provides an analysis/survey of consumer research and economic psychology. There are over 100 entries on topics from behaviourism and brand loyalty, to trust and tourism. The contributors offer insights into particular areas and also summarise current knowledge.

The Elgar companion to consumer research and economic psychology

Forty-nine students went on vacation for an average of 7 days and sent daily text messages about the happiness they had experienced over the previous 24 h. After their vacation, they were questioned on the overall happiness they had experienced and were asked to recall the daily record of their happiness. The duration of the vacation had no effect on the subsequent evaluations, and participants were not able to recall the detail of their day-to-day changes in happiness. A number of summary measures provided reasonable prediction of the recalled overall happiness of the vacation. The peak-end rule was not an outstandingly good predictor. Overall, the results indicate much reconstruction of the affective states.

/pdf/a-test-of-the-peak-end-rule-with-extended-autobiographical-240bkt8f6u.pdf

A test of the peak-end rule with extended autobiographical events.

Two experiments examined the estimation of event duration. In Experiment 1 subjects estimated the expected duration of five everyday activities, performed the activities, and then made retrospective estimates of the duration of the activities. Expected and retrospective estimates were positively correlated, even when actual duration was taken into account suggesting both estimates may have been constructed partly from general knowledge of activity duration. Experiment 2 examined the ability to predict activity duration within a time management framework. Results indicated that subjects' accuracy in predicting the duration of a series of events was not related to time management ability as measured by the Time Structure Questionnaire (TSQ). Subjects generally made overestimations, and this tendency may be a strategy that gives a feeling of control over time and helps avoid stress caused by an inability to complete tasks in the allocated time. No relationship was found between expected duration estimation ability and academic performance.

Construction of activity duration and time management potential

In three experiments, we examined a new memory phenomenon: disputed memories, in which people dispute ownership of a memory. For example, in one disputed memory each of two twins recollected being sent home from school for wearing too short a skirt, although only one of them was actually sent home. In Experiment 1, 20 sets of same-sex adult twins were asked to produce a memory for each of 45 words, and most twins spontaneously produced at least one disputed memory. In Experiment 2, 20 different sets of same-sex adult twins rated disputed memories as higher in recollective experience, imagery, and emotional reliving than nondisputed memories. In Experiment 3, siblings who were close in age as well as same-sex friends were also found to have disputed memories, but less often than twins.

/pdf/twins-dispute-memory-ownership-a-new-false-memory-phenomenon-1xs5hkmg5v.pdf

Simon Kemp

Papers

Perceiving luxury and necessity

The Elgar companion to consumer research and economic psychology

A test of the peak-end rule with extended autobiographical events.

Construction of activity duration and time management potential

Twins dispute memory ownership: A new false memory phenomenon