行銷硏究 : Marketing research

http://www.esgt.ipt.pt/download/disciplina/2831__BuhalisDestinationMarketing.pdf

Marketing the competitive destination of the future

The novel coronavirus (COVID-19) is challenging the world. With no vaccine and limited medical capacity to treat the disease, nonpharmaceutical interventions (NPI) are the main strategy to contain ...

Pandemics, tourism and global change: a rapid assessment of COVID-19

Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists

https://www.coris.uniroma1.it/sites/default/files/12.08.39_Event%20Toursm%20_GETZ.pdf

Event tourism: Definition, evolution, and research

Dementia is emerging as a global issue. Increases in life expectancy create an older population structure with accompanying health needs but also high lifestyle expectations. For example existing generations have come to expect to be able to participate in leisure and tourism activities in later life, which can be constrained by the onset of dementia. Leading healthy lifestyles and engaging in tourism activities are viewed as fundamental to remaining active and contributing to slowing the progress of dementia. This study is the first to examine the challenges and implications of the growing scale of dementia and the business opportunities this may create for destinations wishing to achieve dementia-friendly status. The paper reports results from an initial scoping study with tourism businesses in a coastal resort in the United Kingdom with such ambitions to assess the nature of the issues that arose from a series of face-to-face interviews.

/pdf/developing-dementia-friendly-tourism-destinations-an-2j82jr3n1n.pdf

Developing Dementia-Friendly Tourism Destinations An Exploratory Analysis

Neil Leiper was an influential tourism scholar who died in February 2010. The paper provides a review of his work and his contribution to tourism studies. Four major themes are identified from the time of his first major publication in 1979 up until his death: tourism systems, partial industrialisation, tourist attraction systems and strategy. Works in the first three areas are identified as having a significant influence on tourism literature and the conceptualisation of tourism as a discipline and the manner in which it is defined for both research and educational purposes. The connections between theory and strategy are noted which led to an important tourism text as well as the development of several cases of business failures, which Leiper argues is a significant subject for tourism education. The review concludes by identifying his legacy for the study of tourism.

The contribution of Neil Leiper to tourism studies

Following the impact factor: Utilitarianism or academic compliance?

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism.With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region.Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.

Tourism in South and Southeast Asia

BACKGROUND: Client safety is a major risk management concern for the commercial adventure tourism sector in New Zealand This study built on previous exploratory analyses of New Zealand adventure tourism safety, including industry surveys conducted by these authors in 1999 and 2003 The aims of the study were to provide a continuation of injury monitoring across the sector through data collected from self-reported injury incidence by industry operators and to compare findings with those from other primary and secondary research studies conducted by the authors METHODS: A postal questionnaire was used to survey all identifiable New Zealand adventure tourism operators during 2006 The questionnaire asked respondents about their recorded client injury experience, perceptions of client injury risk factors, and safety management practices RESULTS: Some 21 adventure tourism activities were represented among the responding sample (n = 127), with most operations being very small in terms of staff numbers, although responding operators catered to nearly 1 million clients in total annually Highest ranked risk factors for client injury included clients not following instructions; level of client skill, ability, and fitness; and changeable/unpredictable weather conditions Highest client injury was reported for horse riding, ecotourism, and white water rafting sectors, although serious underreporting of minor injuries was evidenced across the sector Slips, trips, and falls were the most frequently reported injury mechanism, while safety management measures were inconsistently applied across the sector CONCLUSIONS: The industry should address reporting culture issues and safety management practices generally Specifically, the industry should consider risk management that focuses on minor (eg, falls) as well as catastrophic events Language: en

http://storre.stir.ac.uk/bitstream/1893/696/1/revised%20artile%20JTM-07-117%20for%20SPage.pdf

Stephen J. Page

Papers

Developing Dementia-Friendly Tourism Destinations An Exploratory Analysis

The contribution of Neil Leiper to tourism studies

Following the impact factor: Utilitarianism or academic compliance?

Tourism in South and Southeast Asia

Monitoring Injury in the New Zealand Adventure Tourism Sector: An Operator Survey