The increasing volume of data in modern business and science calls for more complex and sophisticated tools. Although advances in data mining technology have made extensive data collection much easier, it's still always evolving and there is a constant need for new techniques and tools that can help us transform this data into useful information and knowledge. Since the previous edition's publication, great advances have been made in the field of data mining. Not only does the third of edition of Data Mining: Concepts and Techniques continue the tradition of equipping you with an understanding and application of the theory and practice of discovering patterns hidden in large data sets, it also focuses on new, important topics in the field: data warehouses and data cube technology, mining stream, mining social networks, and mining spatial, multimedia and other complex data. Each chapter is a stand-alone guide to a critical topic, presenting proven algorithms and sound implementations ready to be used directly or with strategic modification against live data. This is the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. * Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects. * Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields. *Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of real business data

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Data Mining: Concepts and Techniques

The book Knowledge Discovery in Databases, edited by Piatetsky-Shapiro and Frawley [PSF91], is an early collection of research papers on knowledge discovery from data. The book Advances in Knowledge Discovery and Data Mining, edited by Fayyad, Piatetsky-Shapiro, Smyth, and Uthurusamy [FPSSe96], is a collection of later research results on knowledge discovery and data mining. There have been many data mining books published in recent years, including Predictive Data Mining by Weiss and Indurkhya [WI98], Data Mining Solutions: Methods and Tools for Solving Real-World Problems by Westphal and Blaxton [WB98], Mastering Data Mining: The Art and Science of Customer Relationship Management by Berry and Linofi [BL99], Building Data Mining Applications for CRM by Berson, Smith, and Thearling [BST99], Data Mining: Practical Machine Learning Tools and Techniques by Witten and Frank [WF05], Principles of Data Mining (Adaptive Computation and Machine Learning) by Hand, Mannila, and Smyth [HMS01], The Elements of Statistical Learning by Hastie, Tibshirani, and Friedman [HTF01], Data Mining: Introductory and Advanced Topics by Dunham, and Data Mining: Multimedia, Soft Computing, and Bioinformatics by Mitra and Acharya [MA03]. There are also books containing collections of papers on particular aspects of knowledge discovery, such as Machine Learning and Data Mining: Methods and Applications edited by Michalski, Brakto, and Kubat [MBK98], and Relational Data Mining edited by Dzeroski and Lavrac [De01], as well as many tutorial notes on data mining in major database, data mining and machine learning conferences.

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Data Mining: Concepts and Techniques (2nd edition)

Data Mining: Concepts, Models, Methods, and Algorithms

Despite the importance of data mining techniques to customer relationship management (CRM), there is a lack of a comprehensive literature review and a classification scheme for it. This is the first identifiable academic literature review of the application of data mining techniques to CRM. It provides an academic database of literature between the period of 2000-2006 covering 24 journals and proposes a classification scheme to classify the articles. Nine hundred articles were identified and reviewed for their direct relevance to applying data mining techniques to CRM. Eighty-seven articles were subsequently selected, reviewed and classified. Each of the 87 selected papers was categorized on four CRM dimensions (Customer Identification, Customer Attraction, Customer Retention and Customer Development) and seven data mining functions (Association, Classification, Clustering, Forecasting, Regression, Sequence Discovery and Visualization). Papers were further classified into nine sub-categories of CRM elements under different data mining techniques based on the major focus of each paper. The review and classification process was independently verified. Findings of this paper indicate that the research area of customer retention received most research attention. Of these, most are related to one-to-one marketing and loyalty programs respectively. On the other hand, classification and association models are the two commonly used models for data mining in CRM. Our analysis provides a roadmap to guide future research and facilitate knowledge accumulation and creation concerning the application of data mining techniques in CRM.

http://cjou.im.tku.edu.tw/bi2009/DM-usage.pdf

Review: Application of data mining techniques in customer relationship management: A literature review and classification

This book reviews state-of-the-art methodologies and techniques for analyzing enormous quantities of raw data in high-dimensional data spaces, to extract new information for decision making. Thegoal of this book is toprovide a single introductory source, organized in a systematic way, in which we could direct the readers in analysis of large data sets, through the explanation of basic concepts, models and methodologies developed in recent decades.

From the Publisher:
How data mining delivers a powerful competitive advantage!
Are you fully harnessing the power of information to support management and marketing decisions? You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. 
Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. 
Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact  and improve  all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!
How data mining delivers a powerful competitive advantage! 
Are you fully harnessing the power of information to support management and marketing decisions? 
You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. 
Find out about Online Analytical Processing (OLAP) tools thatquickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact  and improve  all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

Building Data Mining Applications for CRM

From the Publisher:
Optimize your organization's data delivery system! Improving data delivery is a top priority in business computing today. This comprehensive,cutting-edge guide can helpby showing you how to effectively integrate data mining and other powerful data warehousing technologies. You'll learn how to: Use data warehousing to establish a competitive advantage; Solve business problems faster by exploiting online analytical processing (OLAP); Evaluate various data warehousing solutions (including SMP and MPP,parallel database management systems,metadata,OLAP,etc. ); Leverage your data warehousing utility via the Internet,client/server computing,and various data mining tools. In addition to providing a detailed overview and strategic analysis of the available data warehousing technologies,the book serves as a practical guide to data warehouse database design,star and snowflake schema approaches,multidimensional and mutirelational models,advanced indexing techniques,and data mining. You'll also learn how to compare different data mine technologies and products,and understand how they fit into your overall business and data processes. Intended for IS professionals as well as strategic planners,this fascinating book can be well relied upon as the essential reference to the standards,tools,technologiesand possibilitiesof data warehousing today

Data Warehousing, Data Mining, and OLAP

Shows that systems built on a simple statistical technique and a large training database can be automatically optimized to produce classification accuracies of 99% in the domain of handwritten digits. It is also shown that the performance of these systems scale consistently with the size of the training database, where the error rate is cut by more than half for every tenfold increase in the size of the training set from 10 to 100,000 examples. Three distance metrics for the standard nearest neighbor classification system are investigated: a simple Hamming distance metric, a pixel distance metric, and a metric based on the extraction of penstroke features. Systems employing these metrics were trained and tested on a standard, publicly available, database of nearly 225,000 digits provided by the National Institute of Standards and Technology. Additionally, a confidence metric is both introduced by the authors and also discovered and optimized by the system. The new confidence measure proves to be superior to the commonly used nearest neighbor distance. >

Handwritten character classification using nearest neighbor in large databases

A flexible navigational tool for a database is provided by using display objects for segments in the database which have visual characteristics based on values computed from database variables of entities in the segments. The visual characteristics include the size, position and appearance of the display objects. These visual characteristics may be determined according to segment values such as a segment aggregate for a database variable or a statistical measure associated with a segment which indicates the likelihood of whether an entity in the segment meets target conditions.

Stephen J. Smith

Papers

Building Data Mining Applications for CRM

Data Warehousing, Data Mining, and OLAP

Handwritten character classification using nearest neighbor in large databases

Graphical user interface and display process for data segments in a computer database