scispace - formally typeset
S

Steven Lysonski

Researcher at Marquette University

Publications -  59
Citations -  3906

Steven Lysonski is an academic researcher from Marquette University. The author has contributed to research in topics: Service quality & Customer satisfaction. The author has an hindex of 25, co-authored 59 publications receiving 3708 citations. Previous affiliations of Steven Lysonski include University of Rhode Island & University of Canterbury.

Papers
More filters
Journal ArticleDOI

A General Model Of Traveler Destination Choice

TL;DR: In this paper, a general model of traveler destination awareness and choice is presented, and results of an empirical test of the model provide some support for the hypotheses presented in the model.
Journal ArticleDOI

Consumer Decision Making Styles: A Multi- Country Investigation

TL;DR: In this article, the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA was described.
Journal ArticleDOI

Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

TL;DR: In this paper, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India.
Journal ArticleDOI

Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

TL;DR: In this article, a cross-cultural examination of a scale for profiling consumers' decision-making styles using a New Zealand sample was conducted, and the scale's psychometric properties (i.e., dimensionality and reliability) offered general support for the scale applicability to a different culture.
Journal ArticleDOI

Digital piracy of MP3s: consumer and ethical predispositions

TL;DR: In this paper, the authors examined the present state of downloading and how ethical orientation and attitudes towards MP3 piracy impact such activities and used ethical scenarios as a way of understanding the ethical reasoning in illegal downloading.