S
Steven Lysonski
Researcher at Marquette University
Publications - 59
Citations - 3906
Steven Lysonski is an academic researcher from Marquette University. The author has contributed to research in topics: Service quality & Customer satisfaction. The author has an hindex of 25, co-authored 59 publications receiving 3708 citations. Previous affiliations of Steven Lysonski include University of Rhode Island & University of Canterbury.
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A General Model Of Traveler Destination Choice
Arch G. Woodside,Steven Lysonski +1 more
TL;DR: In this paper, a general model of traveler destination awareness and choice is presented, and results of an empirical test of the model provide some support for the hypotheses presented in the model.
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Consumer Decision Making Styles: A Multi- Country Investigation
TL;DR: In this article, the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA was described.
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Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General
TL;DR: In this paper, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India.
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Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles
TL;DR: In this article, a cross-cultural examination of a scale for profiling consumers' decision-making styles using a New Zealand sample was conducted, and the scale's psychometric properties (i.e., dimensionality and reliability) offered general support for the scale applicability to a different culture.
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Digital piracy of MP3s: consumer and ethical predispositions
TL;DR: In this paper, the authors examined the present state of downloading and how ethical orientation and attitudes towards MP3 piracy impact such activities and used ethical scenarios as a way of understanding the ethical reasoning in illegal downloading.