S
Sunil Mithas
Researcher at University of South Florida
Publications - 153
Citations - 9439
Sunil Mithas is an academic researcher from University of South Florida. The author has contributed to research in topics: Customer satisfaction & Information technology. The author has an hindex of 44, co-authored 153 publications receiving 8197 citations. Previous affiliations of Sunil Mithas include University of Maryland, College Park.
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Journal ArticleDOI
Customer Satisfaction and Stock Prices: High Returns, Low Risk:
TL;DR: In this paper, the authors find that customer satisfaction, as measured by the American Customer Satisfaction Index (ACSI), is significantly related to market value of equity and that satisfied customers are economic assets with high returns/low risk.
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How information management capability influences firm performance
TL;DR: It is found that information management capability plays an important role in developing other firm capabilities for customer management, process management, and performance management and favorably influence customer, financial, human resources, and organizational effectiveness measures of firm performance.
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Why Do Customer Relationship Management Applications Affect Customer Satisfaction
TL;DR: In this article, an analysis of archival data for a cross-section of U.S. firms showed that the use of CRM applications is positively associated with improved customer knowledge and improved customer satisfaction.
Posted Content
Information Technology and Firm Profitability: Mechanisms and Empirical Evidence
TL;DR: The empirical evidence, derived using archival data from 1998 to 2003 for more than 400 global firms, suggests that IT has a positive impact on profitability, and the effect of IT investments on sales and profitability is higher than that of other discretionary investments, such as advertising and R&D.
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Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations
TL;DR: The roles of organisational decision-making processes, including resource allocation processes and resource orchestration processes, need to be better understood in order to understand how organisations can create value from the use of business analytics.