New organization forms, including strategic partnerships and networks, are replacing simple market-based transactions and traditional bureaucratic hierarchical organizations. The historical marketi...

The Changing Role of Marketing in the Corporation

Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? A Look Ahead Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses? Boom, Boom, Boom? Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" McDonaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death? Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: "Hi, George" Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Chapter 6: Dealing with McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? Globalization and McDonaldization The DeMcDonaldization of Society The Internet and DeMcDonaldization Bibliography Notes Index

The McDonaldization of Society

A version of this paper with an updated license is available in the MIT Open Access Articles collection at https://dspace.mit.edu/handle/1721.1/127236.

Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

Power grids, flexible manufacturing, cellular communications: interconnectedness has consequences. This remarkable book gives the tools and philosophy you need to build network models detailed enough to capture essential dynamics but simple enough to expose the structure of effective control solutions and to clarify analysis. Core chapters assume only exposure to stochastic processes and linear algebra at the undergraduate level; later chapters are for advanced graduate students and researchers/practitioners. This gradual development bridges classical theory with the state-of-the-art. The workload model that is the basis of traditional analysis of the single queue becomes a foundation for workload relaxations used in the treatment of complex networks. Lyapunov functions and dynamic programming equations lead to the celebrated MaxWeight policy along with many generalizations. Other topics include methods for synthesizing hedging and safety stocks, stability theory for networks, and techniques for accelerated simulation. Examples and figures throughout make ideas concrete. Solutions to end-of-chapter exercises available on a companion website.

http://www.meyn.ece.ufl.edu/archive/spm_files/Presentations/Atlanta05.pdf

Control Techniques for Complex Networks

This paper demonstrates that the context within which performance measurement is used is changing. The key questions posed are: Is performance measurement ready for the emerging context? What are the gaps in our knowledge? and Which lines of enquiry do we need to pursue? A literature synthesis conducted by a team of multidisciplinary researchers charts the evolution of the performance-measurement literature and identifies that the literature largely follows the emerging business and global trends. The ensuing discussion introduces the currently emerging and predicted future trends and explores how current knowledge on performance measurement may deal with the emerging context. This results in identification of specific challenges for performance measurement within a holistic systems-based framework. The principle limitation of the paper is that it covers a broad literature base without in-depth analysis of a particular aspect of performance measurement. However, this weakness is also the strength of the paper. What is perhaps most significant is that there is a need for rethinking how we research the field of performance measurement by taking a holistic systems-based approach, recognizing the integrated and concurrent nature of challenges that the practitioners, and consequently the field, face.

/pdf/performance-measurement-challenges-for-tomorrow-1exvdplzu4.pdf

Performance Measurement: Challenges for Tomorrow

THE author of this autobiography comes of a family which has exercised a fnarked influence on the industrial development of South Lancashire. Its members, moreover, have played no inconsiderable part in the social and intellectual life of Liverpool. To his father, James Muspratt, belongs the credit of founding the alkali manufacture in Lancashire. His life is one of the romances of chemical industry. Born in Dublin, of English parents, in 1793, he was apprenticed, when fourteen years of age, to a wholesale druggist in that city, but losing both his parents when he was scarcely eighteen, he broke his indentures and embarked for Spain in the hope of obtaining a cornetcy in a cavalry regiment in Wellington's army. A youth of fine physique and of a splendid constitution, Muspratt had all the physical qualifications for a successful soldier, but unfortunately he had no social influence, and in those days commissions in mounted regiments were reserved for those favoured in high quarters. Still, he had some experience of the Peninsular campaign, was stricken with fever in Madrid, and was in Hill's retreat down the valley of the Tagus. He then joined the Navy, and as a midshipman in the Impetueux took part in the blockade of Brest and in one or two frigate actions. He soon threw up this career, and making his way back to Dublin, started chemical manufacturing with the aid of a small inheritance which had been saved from the results of a Chancery action. My Life and Work. By Dr. E. K. Muspratt. Pp. xi + 320. (London: John Lane, 1917.) Price 7s. 6d. net.

T. E. Thorpe

Papers

My Life and Work