T
Tekniska Högskolan
Publications - 1
Citations - 311
Tekniska Högskolan is an academic researcher. The author has contributed to research in topics: Place identity & Empirical research. The author has an hindex of 1, co-authored 1 publications receiving 304 citations.
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Success factors of place marketing: a study of place marketing practices in northern europe and the united states
TL;DR: In this paper, the authors evaluate which are the most critical success factors in place marketing, and how these factors could be utilised in place development and propose a new and holistic framework to help places move to a more systematic and effective marketing approach.