본 연구는 21세기 기업경영의 가장 중요한 트렌드인 진정성의 효과를 조직-공중 관계성, 기업명성, 공중의 구매행동 차원에서 고찰하였다 특히, 이들 간의 관계에 대한 실증적 검증을 통해 PR학의 중심을 차지하고 있는 관계관리와 명성관리 논의를 확장시키고, 진정성의 결과로 조직효과 차원의 공중의 구매행동을 살펴봄으로써 기업경영에서 진정성의 실질적 중요성을 입증해내고자 하였다 연구결과, 공중은 진정성이 있다고 인식하는 기업과의 관계에 더 만족하는 것으로 나타났으며, 조직-공중관계의 질은 진정성이 구매행동의도에 미치는 영향에 있어 매개적 역할을 하는 것으로 검증되었다 또한 기업의 진정성은 공중의 기업명성에도 유의미한 영향을 미치고 이것이 구매행동이나 추천의도와 같은 행동적 결과로 이어져 조직효과성을 높이는 것으로 나타났다 반면 구매행동의도에 대한 진정성의 효과는 유의미하지 않아 기업의 진정성 그 자체가 바로 구매행동으로 이어지지 않는 것으로 입증되었다 즉, 진정성이 구매행동의도에 미치는 영향에 있어 조직-공중관계성, 기업브랜드의 명성이 완전 매개의 역할을 하는 것으로 나타나 기업의 재무적 경영성과와 효과창출에 있어 진정성의 실천을 통한 공중관계 관리와 기업명성의 구축이 무엇보다 중요함이 입증되었다 또한 본 연구는 제시한 모델의 설명력이 710%로 나타나 조직-공중관계성의 질, 기업명성을 매개로 하는 진정성의 효과 모델이 재무적 성과 측면에서의 조직효과 창출에 적용할 수 있는 모델임을 보여주고, 진정성의 상업화에 대한 주의와 함께 실무적 시사점을 제시하였다

진정성 (authenticity) 효과

Unraveling the Mystery of Health

This is the first of a series of books derived from a national mental health survey by a Joint Commission on Mental Illness and Health and supported by the national government through grants authorized by Congress to the National Institute of Mental Health and from some private sources. It is expected that ten monographs will be published in time, followed by a final report, with a summary of findings and recommendations for national and state mental health programs. Certainly this first volume augurs well for the total series, because the author has presented the problems of mental health in succinct and scientific style, with extremely worth-while suggestions for future research. The author starts out with the assumption that mental health is not the negative of mental illness. It suggests that there is a condition that could be called positive mental health, and this the author takes as her focus for

Current Concepts of Positive Mental Health.

Throughout her career as a psycho-analyst, Helene Deutsch has been interested in the specific factors of female psychology and has written various papers on the subject. In this book the author makes the attempt to give a full picture of the emotional development of girls from prepuberty onwards. She illustrates her contentions by a rich case material, gained in part by the psycho-analytical method, in part taken from

Psychology of Women

Ego Psychology and the Problem of Adaptation

The aim of the current study was to evaluate the effect of a prenatal hypnotherapeutic programme on the postnatal psychological well‐being of first‐time mothers. The developed programme integrated principles from developmental psychology, Ericksonian and ego state therapy, and from positive psychology. Results indicated that the experimental group (n = 23) showed a significant improvement on most measures of psychological well‐being at two weeks postpartum, while the psychological well‐being of the comparison group (n = 23) remained unchanged. At ten weeks postpartum mothers in the experimental group showed significantly less general symptoms of psychopathology and less depression. These results suggest that the hypnotherapeutic programme focussing on the enhancement of strengths contributed to the enhancement of psychological well‐being and alleviation of depression of first‐time mothers.

The effect of a prenatal hypnotherapeutic programme on postnatal maternal psychological well‐being

The aim of this study was to explore hope and psychosocial well-being among South African adolescents (N = 1169; males = 573, females = 596, mean age = 15.1) from different socioeconomic contexts. ...

Hope, Psychosocial Well-Being and Socioeconomic Status Among a Group of South African Adolescents

This study aimed to explore the possible presence of psychological strengths and posttraumatic growth in the life stories of ex-offenders who desisted returning to crime. Recidivism rates in South African offenders released from prison remain as high as 97%. Little is known about positive psychological factors that may facilitate successful reentry of ex-offenders in the South African context. In an exploratory qualitative study, three adult male ex-offenders who had successfully reintegrated into society were interviewed, using a semi-structured interview schedule focusing on their life stories. Data was analyzed using thematic analysis. Several psychological strengths, including hope, gratitude, and spirituality, were evident in the responses of the participants. Furthermore, they seemed to experience a sense of posttraumatic growth. Identifying psychological strengths, including character strengths, may add to understanding and facilitating successful reintegration of ex-offenders. From these preliminary findings, implications for practice and research are proposed.

Psychological Strengths and Posttraumatic Growth in the Successful Reintegration of South African Ex-Offenders

At first glance, hope and optimism appear to be two almost identical concepts. The predominant cognitive theories maintain that both are based on positive future expectancies regarding goal attainment. However, other approaches recommend distinguishing between hope and future expectancies and sustain that the differences between hope and optimism are of a more substantial nature. The present study investigates the distinction between a new short instrument to measure hope as perceived by the general public, and dispositional optimism as measured by the revised Life Orientation Test (LOT-R) in a South African sample. After comparing both instruments using confirmatory factor analysis and exploratory structural equation modelling in Mplus, a number of encouraging results emanated from the data. First, the Perceived Hope Scale (PHS) is a unitary and coherent measure of perceived hope. Second, perceived hope, as measured by the PHS, and optimism and pessimism as measured by the LOT-R, are psychometrically distinguished latent dimensions, optimally specified by their indicator variables. Furthermore, perceived hope represents a fundamental construct in the prediction of health outcomes and well-being and is an important antecedent to optimism and dispositional hope. Perceived hope is thus an important additional facet to consider in investigating well-being.

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Distinguishing Perceived Hope and Dispositional Optimism: Theoretical Foundations and Empirical Findings beyond Future Expectancies and Cognition

Orientation: The development of positive psychology interventions have burgeoned internationally and are relevant to the professional training of psychologists Research purpose: The aim of this study was to explore the personal and professional impact of including positive psychology in the professional training of clinical and counselling psychologists. Motivation for the study: It is not known how students previously educated in a pathogenic paradigm experience the exposure to positive psychology, and resultant paradigm shift, as part of their professional training. Research design, approach and method: A qualitative research design was implemented. Data consisted of written documents submitted by the participants and was analyzed by means of thematic analysis. Main findings: Integrating positive psychology in the professional training curriculum was valuable and enriching on both a professional and personal level. The participants reported an experience of positive emotions and increased sense of self-understanding and psychological well-being. Professionally they experienced a sense of increased self-efficacy. Practical/managerial implications: Positive psychology should be considered as part of the basic training of psychologists since it may enhance the development of trainee psychologists’ professional self, enhance aspects of psychological well-being as well as prevent stress and burnout. Contribution/value-add: This is the first South African study to explore the impact of including positive psychology principles and interventions in professional training.

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Tharina Guse

Papers

The effect of a prenatal hypnotherapeutic programme on postnatal maternal psychological well‐being

Hope, Psychosocial Well-Being and Socioeconomic Status Among a Group of South African Adolescents

Psychological Strengths and Posttraumatic Growth in the Successful Reintegration of South African Ex-Offenders

Distinguishing Perceived Hope and Dispositional Optimism: Theoretical Foundations and Empirical Findings beyond Future Expectancies and Cognition

Positive Psychology and the training of psychologists: students' perspectives