The authors examine the relative importance of extrinsic versus intrinsic cues in determining perceptions of store brand quality in an experiment using a sample of 1564 shoppers for five products. ...

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Assesses the evolution of retail brands within British grocery retailing over the past 25 years. Highlights key issues in defining retail brands which contribute to our understanding of their role and impact upon company strategy, and then explores how British retailers have managed the evolution of these product ranges. Identifies key factors as the changing basis and use of retail power in the distribution channel, the centralisation of management activities, and the appreciation of what constitutes retail image. Argues that British grocery retailers have successfully managed these factors to create a retail brand which is now regarded by customers as being at least equal to, if not better than, the established manufacturer brands.

The strategic role of retail brands in British grocery retailing

This article presents an institutional, political economy paradigm in marketing as a complement to the presently prevailing microeconomic/marketing management concept. The latter framework provides...

The Political Economy Paradigm: Foundation for Theory Building in Marketing:

Profiles heavy buyers of store brand products and compares them with light buyers in terms of demographics, socio‐economic, and attitudinal variables. The results suggest that younger, unmarried, and smaller sized households tend to avoid store brands. As compared with heavy buyers, light buyers of store brands are less familiar with them and perceive them to be of lower quality, less value for money and as riskier choices.

Correlates of store brand proneness: some empirical observations

Environmental management argues that marketing strategies can be implemented to change the context in which the organization operates, both in terms of constraints on the marketing function and lim...

Environmental Management: Revising the Marketing Perspective:

The continuing battle of brands in marketing is usually described by outdated and confusing terminology. Communications problems among marketers and a distortion in the measurement and assessment o...

The Semantics of Branding

The marketing concept has been severely criticized by consumerists. However, not all of the issues raised by these critics are marketing problems. If social responsibility is to be redistributed, i...

Thomas F. Schutte

Papers

The Semantics of Branding

Marketing as a Communication System: The Marketing Concept Revisited:

Business Ethical Dilemmas: An Analysis of Conflict